Research On The Design And Development Of Cultural And Creative Products Of The Nanjing Imperial Examination Museum Of China

With the development of society,the gradual understanding of traditional Chinese culture and the growing cultural confidence of the nation,museum tourism in China has formed the current tourism boom.The Forbidden City in Taipei and the Forbidden City in Beijing were the first to launch creative cultural products that combined their own characteristics and were creative.With the first attempts by the head museums,museums across the country have launched their own creative products,bringing about a boom in the consumption of museum cultural creations.Consumers who visit museums and then buy creative products have a deeper understanding of museums and a greater cultural confidence,and the development and design of museum creative products has become younger,more specialized and industrialized,truly entering the daily life of the public.In this paper,we choose to analyse and summarise the research and practice of this thematic museum in Nanjing,China.Using literature review and analysis,comparative analysis,research and case study methods,the paper collects and analyses the current situation of museum cultural creations at home and abroad,analyses the cultural factors of the Keju Museum and investigates the strengths and weaknesses of existing museum cultural creations to grasp the design research direction.Through the analysis of the development trend of the museum’s cultural and creative products,the path of the development of the KJMU’s cultural and creative products is constructed and a design system is formed.By combining the cultural factors of the museum,we design sensory experiences,restore the cultural atmosphere of the museum,design immersive operating situations,reconstruct museum learning behaviour,and design social sharing models.The design of the promotion and publicity model is also carried out,and the promotion of thematic culture is achieved through the derivation of neighbouring cultures such as Qinhuai culture and Jinling culture,providing a reference design and development path for small and medium-sized thematic museums such as the Keju Museum.The research is as follows: the background,purpose and significance of the research,the main research content of the thesis,the current state of research at home and abroad,the research methods used and the overall framework structure of the thesis,which consists of six parts:The first part is the introduction,which composes the background,purpose and significance of the research on this topic,the main research content of the thesis,the current situation of research at home and abroad as well as the research methods adopted and the overall framework of the thesis.The second part is a basic study of the Nanjing Chinese Keju Museum,analysing the content and nature of Keju culture and the existing collection of the Nanjing Chinese Keju Museum.It also analyses the current Keju cultural and creative products on the market,and points out the shortcomings of the current Keju cultural and creative products and their countermeasures.The third part discusses the design requirements and design elements to be followed in the process of Keju cultural and creative product development,proposes a feasible application vehicle for Keju cultural and creative design,provides a theoretical basis for the basic content of Keju cultural and creative design,and summarises the development trend of Keju cultural and creative product development with case studies.The fourth section discusses the development of creative products in the Keju culture.It discusses the positioning of Keju cultural design and its main target audience,the application of Keju cultural elements to Keju cultural products,the development and dissemination of Keju cultural products,and finally the operational process from design to market,and provides a detailed summary of the development path of Keju cultural products.The fifth part is about the design and application of Keju cultural and creative products.Based on the analysis of the successful cases of existing Keju cultural and creative designs and the lessons learned from them,the research on the existing Keju cultural and creative market of Nanjing Chinese Keju Museum is summarised and combined with the research results,the preliminary design contents such as user positioning,colour positioning and graphic positioning are constructed,followed by the conception and development of the design.The final result is a design system that integrates branding,IP,and cultural creation to empower the culture of Keju.The sixth section summarises the research work and presents the outlook and vision for the future.