Research On The Visual Image Design Of Museum Bran

In the era of rapid economic development,the museum industry has gradually highlighted the importance of protecting and inheriting traditional Chinese culture.Among them,the branding construction industry of museums has emerged in foreign countries in recent years and has gradually achieved qualitative breakthroughs.It has achieved remarkable results that have attracted worldwide attention.It has not only improved the performance of the museum itself,but also allowed more people to understand museum culture.However,with economic development,the neglect and destruction of traditional culture has become a major issue that even the national government has gradually paid attention to.The starting point of this article is: how traditional culture can effectively use the characteristics of the times,protect and protect Carry forward the traditional culture of the museum and establish a brand building suitable for the museum itself.This article takes the Nanjing Chinese Imperial Examination Museum as the entry point,combines the visual image design of the museum with the new museology theory,and explores the development path of the museum on the road of branding and the new museology theory.In order to solve the problems of the imperfect brand image construction system of the Chinese Imperial Examination Museum in Nanjing in the early stage,the lack of outstanding characteristics of the museum ’ s main museum,and the inadequate impression of visitors to the museum’s brand visual system,this article covers the above three parts from the preliminary investigation,mid-term practice,and late feedback.The problem is discussed,in order to improve and innovate the brand visual image system of the Nanjing Chinese Imperial Examination Museum,while promoting and publicizing the imperial examination culture of the museum.The preliminary research stage mainly focuses on the visual needs of visitors for the visual image system of the Nanjing China Imperial Examination Museum brand under the background of the new museology theory.From literature research,museum field inspections,in-depth interviews based on grounded theory,etc.The author analyzed the construction status,impression points and expectations of the brand image in the museum as seen by the Chinese Imperial Examination Museum in Nanjing,and then used the AHP level analysis software to rank the visual needs of the visitors derived from the grounded theory for guidance Mid-term practical design;mid-term practice is mainly to innovate and improve the overall brand visual image system design of Nanjing China Imperial Examination Museum based on the results of preliminary research and analysis.Due to the rich and complicated resources in the museum,the cultural resources of Nanjing China Imperial Examination Museum are divided into Utensils,buildings,calligraphy and painting,etc.will be transformed into a graphic information database,and creation will be based on this;later,the practical results will be put on the market to obtain market feedback.To ensure that the practical results correspond to the previous research results,the feedback questionnaire will be placed in the Confucius Temple block With the interior of the Chinese Imperial Examination Museum in Nanjing,to ensure the authenticity and acceptability of the results.Whether it is to integrate the preliminary research results into practical design,or to feed back the practical results to the market,it is a manifestation of further integrating the audience with the museum and integrating the museum into social life.The Nanjing Chinese Imperial Examination Museum is located in a scenic spot with a huge flow of people,which is a good prerequisite for advancing research.This study made more visitors willing to learn about the local imperial examination culture in Qinhuai,protect its regional cultural value and enhance the visibility of Nanjing China Imperial Examination Museum in China to attract more audiences to understand the imperial examination culture and feel the charm of Qinhuai.