Gamification In Museum Cultural And Creative Product Design

With the support of relevant national policies,the development of cultural and creative industries of museums in China is in full swing.In order to better practice its social education function,more and more museums join in the development of cultural and creative products.However,the homogenization of cultural and creative products of museums in China is prominent.In this situation,it is necessary to explore a new path for the design of cultural and creative products of museums.This paper absorbs the advantages of Gamification in creating fun and immersive experience,and introduces Gamification theory into the design of Museum Cultural and creative products,so as to enhance the interest and experience of Museum Cultural and creative products,and then help the museum to play its educational benefits.This paper consists of five chapters,of which the second to fourth chapters are the key chapters.The first chapter summarizes the background of the topic,the research status of Museum Cultural and creative products and Gamification at home and abroad,and discusses the three-dimensional basis of the research purpose and significance,research ideas and methods.The second chapter combs and analyzes the current situation and demands of Museum Cultural and creative product design,defines the definition of Gamification,and further obtains the concept of Gamification thinking,focusing on finding the relationship between Gamification and Museum Cultural and creative product design.Based on the commonness between Gamification and Museum,the third chapter refines the Gamification elements in the museum,and then summarizes the design process of Museum Cultural and creative products under the intervention of Gamification.The two construct the design method of Gamification Museum Cultural and creative products.The fourth chapter,under the guidance of the previous chapter,carries out the graduation design practice from the field of visual design,and makes an empirical study on the design methods of cultural and creative products in game Museum.The fifth chapter makes a summary,and puts forward the prospect of Museum Cultural and creative product design.