Research On Haier Zhijia Asset-light Operation And Its Performance

With the continuous development of information technology,the household appliance industry is facing a series of problems,such as rising costs,fierce market competition and insufficient technological innovation ability,while embracing development opportunities,which leads to the weakening of the overall value creation ability of the industry.Therefore,in order to solve the problems in the development of household appliance industry,it is urgent to enhance its value creation ability.Haier Zhijia,as a representative of successful transformation of household appliance enterprises,has been in a leading position in the industry.Haier’s successful transformation in asset-light operation also provides inspiration and ideas for the transformation and development of other household appliance enterprises.This paper constructs Haier Zhijia asset-light operation mode and evaluates its performance,in order to bring experience reference and management enlightenment for household appliance enterprises to explore and implement asset-light operation.The research objective of this paper is to improve the value creation ability of Haier Zhijia in order to bring enlightenment for the improvement of value creation ability of related household appliances.The research question of this paper is how Haier intellectuals construct and implement asset-light operation,so as to enhance the value creation ability of the enterprise.Using case study method and inductive deduction method,this paper takes Haier Zhizhi as the research object,based on the value chain theory and platform theory as well as the classic theory of "one core and five basic points" of the profit model,and constructs the asset-light operation mode of Haier Zhizhi with five elements: profit object,profit source,profit point,profit leverage and profit barrier.In the deduction of Haier wisdom to promote the overall operation and value creation.The analysis mainly focuses on the following four aspects:(1)The profit source and profit object can realize the transaction only when the profit point is formed,but this transaction is contingent;(2)The formation of profit leverage will make enterprises’ transactions relatively long-term;(3)On the basis of profit leverage,the profit barrier blocks the external trading motivation and forms a truly stable long-term trading mechanism;(4)Both profit leverage and profit barrier depend on knowledge and technology,and knowledge and technology depend on the learning and growth of enterprises.Haier Zhijia asset-light operation has value amplification effect,thus improving the performance of the enterprise.This paper uses financial analysis method and balanced scorecard performance evaluation method to comprehensively evaluate and analyze the implementation effect of Haier Zhijia asset light operation from four perspectives of finance,customers,internal process and learning and growth,and evaluates and summarizes the effect of Haier Zhijia Asset light operation from the perspective of financial and non-financial combination.The research shows that the implementation of the asset-light operation of Haier Zhijia effectively improves the financial performance of the enterprise,thus enhancing the value creation ability of the enterprise.In conclusion,this paper draws the following conclusions through the case analysis of Haier Zhijia:(1)The implementation of asset-light operation of Haier Zhijia effectively improves the financial performance of the enterprise,thus enhancing the value creation ability of the enterprise;(2)Asset-light operation depends on knowledge and technology,and knowledge and technology depend on the learning and growth of enterprises;(3)Enterprise value creation ability depends on the operation effect of the platform.At the same time,the success of Haier Zhijia asset-light operation also provides the following experience and enlightenment for the household appliance industry:(1)Asset-light operation is conducive to improving the core competitiveness of enterprises;(2)Asset-light operation should strengthen platform management;(3)Asset-light operation ultimately depends on the learning and growth of the enterprise.