Research On Performance Evaluation Of Haier’s Acquisition Of General Home Appliances Based On The Perspective Of Balanced Scorecard

In recent years,with the development of economic globalization,competition in various industries in our country has become increasingly fierce,and the home appliance industry is no exception.In order to survive in the fiercely competitive market environment,companies have to adopt various methods to enhance their own strength and expand their scale.Mergers and acquisitions are one of the methods.Although mergers and acquisitions can quickly bring economies of scale to enterprises,at the same time,enterprises also need to bear high risks.So what effect has the enterprise achieved after the merger? Is the impact of the merger on the company positive or negative? Whether the company has achieved the expected M&A target,these issues are worthy of our study.Therefore,it is very important to choose an appropriate performance evaluation method to conduct a comprehensive,scientific and effective evaluation of the performance of corporate mergers and acquisitions.Haier Zhijia is a leading enterprise in my country’s home appliance industry,General Home Appliances is a well-known branded home appliance company in the United States,and Haier’s acquisition of General Home Appliances is a powerful combination of home appliance companies and has a certain degree of representativeness.This article takes Haier Zhijia’s acquisition of general appliances as a research case,uses the balanced scorecard as an evaluation tool,and combines the analytic hierarchy process to evaluate the performance of corporate mergers and acquisitions.Through horizontal and vertical comparisons,it analyzes the financial dimensions,customer dimensions,internal process dimensions,and learning and The four dimensions of growth before and after mergers and acquisitions.Compared with traditional corporate M&A performance evaluation methods,firstly,the multi-dimensional balanced scorecard provides a more comprehensive evaluation of M&A performance;secondly,the balanced scorecard applies the company’s strategic objectives to performance management,which is more effective To understand whether the company has completed the expected M&A target;finally,the balanced scorecard,as a new type of evaluation tool,has important theoretical significance for further improving the M&A performance evaluation theory.This article first introduces the research background and significance,research methods and content,and summarizes the previous research results through a literature review;then,a detailed introduction to the theories related to mergers and acquisitions,such as: merger motivation theory,merger performance evaluation method,balance Scorecard theory,etc.;Then,it summarizes the general process of Haier M&A and the situation of both parties to the merger;Next,builds the M&A performance evaluation system,selects specific evaluation indicators from the four dimensions of the balanced scorecard,and introduces hierarchical analysis The method describes the weight determination of indicators and the scoring method to evaluate the performance of mergers and acquisitions as a whole;then,the performance evaluation system established above is applied to the case,and the relevant data from 2012 to 2019 is selected for analysis;finally,the performance evaluation is obtained Conclusion and put forward relevant suggestions for this merger.Based on the above research,this article draws the following conclusions: The overall performance of Haier’s acquisition of General Home Appliances is not bad.It has increased Haier’s overseas market share and brand awareness.Related home appliances technology has also been greatly improved,but there are still some in this merger.Shortcomings,for example,Haier’s profitability after the merger is not obvious,and the financial dimension and internal process dimension still need to be focused on.From a long-term perspective,the acquisition is still beneficial to Haier’s development and has played a positive role in Haier.