Research On The Narrative Method Of Thematic Cultural And Creative Design

Narration is an act of telling a story,and narratology is a science that studies the internal form of narration,aiming at a scientific and systematic theoretical summary of narration.Narration is carried in a variety of carriers and exists in different fields.Narrative design is born in narrative related concept under the guidance of product design methods,design structure of the narrative theories of narrative narrative logic and the construction of the story,to use scientific means of narrative to structured products "story" behind the narration,increase design products with the user interactions between emotional experience.Cultural and creative product design has the feature of theme,and its design is often carried out under a specific theme framework.In the process of experiencing cultural and creative products,users will deeply experience the core content of products--story under the guidance of a specific theme direction.From the perspective of different themes,the author analyzes four types of themes: nature,humanity,identity and place.In view of the conveying demand of the theme "story" of cultural and creative products,this paper,through the introduction of narrative thinking,has generated relevant enlightenment on plot preset,story adaptation and narrative logic for the design method of enhancing narrative of cultural and creative products.Finally,according to the narrative needs of cultural and creative products,three narrative methods--image symbol narrative,interaction design narrative and classic adaptation narrative are proposed,and combined with actual cultural and creative products case analysis,so as to verify the feasibility of the design method.Finally,according to the cultural and creative narrative methods summarized in this paper,the design practice is carried out for the IP of the children's illustration "Bu Bu and Dian Dian".