Research On The Design Of Tourism Cultural And Creative Products In Fengdu Ghost City

"Ghost city" Fengdu,with more than 2000 years of historical and cultural accumulation,is world-famous for "Yin Cao Di Fu" and "ghost country Kyoto".It is the legendary destinatio n of the dead,known as "the land of divine comedy" and "the capital of human soul".It has ri ch cultural resources,based on Taoist culture,integrates Buddhism and Confucianism,and ha s unique folk customs,painting,sculpture,architecture and other art forms.After thousands of years,ghost town culture contains the ideological connotation of punishing the evil and prom oting the good,fair and strict.By consulting the relevant information and field research,we know the current developm ent status of Fengdu ghost town scenic spot tourism products.The author found that the mark et of tourism products in the ghost town scenic spot is chaotic,and there are few tourism prod ucts that can reflect the characteristic culture of the ghost town.When communicating with th e person in charge of the scenic spot,we learned that the ghost town needs the design and dev elopment of tourism cultural and creative products to develop the economy of the scenic spot and improve the popularity of the ghost town.Therefore,the author decided to Fengdu ghost t own tourism cultural and creative products as a subject to design research.This paper first co mbs the development origin of Taoist culture in Fengdu ghost town culture,analyzes the ideol ogical connotation and value of ghost town culture,and then analyzes the ghost town cultural resources from four aspects: Ghost sculpture,ghost town legend,ghost town architecture and ghost town folk custom.Through questionnaire survey and market analysis,the paper conclud es that the research on the design of tourism cultural and creative products is of great significa nce to the development of Fengdu ghost town.Therefore,the author takes the audience of Fen gdu ghost town tourism cultural and creative products as the object,selects the ghost image fr om the ghost sculpture for redesign,and designs and produces the ghost image in the form of silk doll.From the ghost city legend and ghost city architectural elements to extract elements f or cultural and creative illustration design,through the extraction and reorganization of these visual elements to design other tourism cultural and creative products.The research significan ce of this topic is to explore how to dig deep into the cultural resources of Fengdu ghost town,transform them into tourism cultural and creative products,make them become an important carrier of innovative ghost town culture,promote the ghost town culture to be more functional,life-oriented and artistic form closely connected with people’s life,meet people’s cultural con sumption needs,and at the same time,promote the artistic value and spirit of Fengdu ghost to wn culture The connotation has been spread to a certain extent.