Research On The Application Of Cultural And Creative Design Of Fengdu Ghost Culture Tourism

Ghost culture originated from ancient Chinese people’s understanding of death and awe of ghosts and gods.As a traditional Chinese culture,it has a history of more than 2000 years.It is a unique culture that reflects people’s imagination and reality by integrating cultural phenomena,religious consciousness,customs and other factors in the development of human civilization.Fengdu has been known as "Youdu","Kyoto of ghost country" and "hometown of divine comedy" since ancient times.It has witnessed the development process of ghost and God culture in the Chinese mythology system,and gradually formed the legend of "people die and return to Fengdu,and all ghosts go to hell".However,with the development and progress of the times,the tourism heat of Fengdu ghost town gradually decreases.In this case,it is an important topic to innovate and integrate its excellent traditional cultural resources and present it in a new way of artistic expression.Taking Fengdu ghost town as the theme,this paper analyzes and studies the connotation,classification,characteristics and functions of ghost culture,excavates its cultural level,cultural connotation and representative cultural symbols,and explores the possibility of ghost culture in today’s tourism cultural and creative design.Secondly,through visual design,Fengdu ghost culture is combined with tourism culture and creation.In the process of extracting cultural elements,adhering to the principle of taking the essence and taking the dross,it is intended to weaken the cultural color of feudal superstition in Fengdu ghost culture,while highlighting the excellent traditional culture conforming to the socialist core values.Finally,while constantly enriching the connotation of ghost culture,we should innovate the ways of cultural expression and artistic techniques,change the way of expression that was too scary and realistic in the past,make the original traditional images of ghosts and gods more exaggerated and interesting,and combine them with modern aesthetics.Through innovative design,we can increase the overall modernity and interest,broaden the spread of Fengdu ghost culture,and finally achieve the purpose of promoting the development of Fengdu ghost city tourism industry.