Research And Application Of Tourism Cultural And Creative Products Design In Zhengding Ancient City

With the vigorous development of tourism and cultural undertakings,the sales of tourism cultural and creative products are increasing day by day.Combining with the construction of a civilized city,Zhengding Ancient City has always implemented a new development path and adhered to the route of "tourism revitalizing the county".As a cultural dissemination carrier in the new era,tourism cultural and creative products can play an important role in improving the quality of the city and promoting the culture of Zhengding Ancient City.The content of this article is the design and research of tourism cultural and creative products in Zhengding Ancient City.By studying the architectural culture of Zhengding Ancient City,the three-dimensional image of architectural culture is fully transformed into a two-dimensional visual effect,combining culture and tourism to create urban highlights and enhance the image of the ancient city.The thesis is divided into five chapters.The first chapter introduces the background and basis of this article,analyzes the current research status at home and abroad,as well as research methods,key and difficult points,and innovative points;Chapter 2 elaborates on the relationship between tourism cultural and creative products and the ancient city of Zhengding.Through online data collection work,visits are made to cultural and creative boutiques in the ancient city of Zhengding,on-site research is conducted on the architectural attractions of the city,and the overall view of the city is sorted out.Based on the research results,design and produce survey questionnaires to be distributed to the target audience for filling out,providing ideas for subsequent design practices;The third chapter is the study of the "Etiquette Zhengding" brand.Before introducing the brand,the first step is to discuss the theoretical foundation.The second step is to introduce the key content of this chapter,including the brand’s name setting and logo design research.In the practical stage of logo design,after repeated modifications and improvements,the "Etiquette Zhengding" brand logo design was finally established.Finally,the architectural and cultural symbols of the ancient city of Zhengding are sorted and extracted through a table format,to find design highlights and memory points,and to conduct color analysis of the buildings in the ancient city of Zhengding,laying the foundation for illustration design;The fourth chapter is the design practice of tourism cultural and creative products in Zhengding Ancient City.Through sufficient research and sorting in the early stage,the design scheme is determined,the design principles,design methods and composition forms of illustration are established,and a series of illustration designs are drawn in the form of China-Chic,including 13 series of illustration designs,including four towers and five temples,south city gate,Yanghe Tower,Zhaoyun Temple,county Confucian Temple,Rongguo Mansion and Lianchi Park;Chapter 5 is the application part of the design of tourism cultural and creative products in the ancient city of Zhengding.It is divided into four categories of cultural and creative products,and their significance and application methods are discussed separately.Finally,a summary and outlook on the design of tourism cultural and creative products in Zhengding Ancient City are presented.It is hoped that the design research in this article can promote the economic development and traditional cultural dissemination of Zhengding Ancient City,create exclusive tourism cultural and creative products for Zhengding Ancient City,and assist in the inheritance of traditional architectural culture.