Study On The WeChat Marketing Strategy Of YP Company

With the development of 5G technology in mobile communication and the growing use of smartphones with AI technology,people’s lifestyles have changed a lot.We Chat,as one of the most successful social tools in China’s mobile internet,has become a major lifestyle today.We Chat is being the messenger of connection,connecting everything that can be connected.Through the free and unhindered connection between people and people,people and devices,people and organizations,it creates a new ecology and a new tribe for the mobile Internet.Therefore,many companies have seen the great value of using We Chat for marketing and have entered We Chat to make many attempts at We Chat marketing,some have achieved good results,some are not so good.This paper firstly introduces the function of We Chat,explains the concept and characteristics of We Chat marketing,and summarizes the four main methods of We Chat marketing.Then,we analyze the advantages and disadvantages of the enterprise based on the internal and external factors,and the opportunities and challenges it may face.This paper then analyzes We Chat marketing based on the 4R theory,especially for the results of the questionnaire survey,and provides a basis for YP company marketing recommendations,using We Chat ecology from the perspective of different marketing entrances,different marketing activities,from the perspective of integrated marketing business closed loop and thinking to come up with a set of We Chat marketing methods,for YP company to use We Chat marketing reasonably Based on this set of We Chat marketing strategy portfolio design.