Based On The Interactive Experience Theroy Research On Regional Cultural Creative Prodoct Design

With the support of various policies,China’s cultural and creative industry is rising rapidly.Cultural and creative products have become the inevitable outcome of the change of consumption trend.They meet the increasing desire for consumption of unique and distinctive products of The Times in today’s society and are favored by more and more consumers.With the improvement of people’s material living standard,personalized consumption demand is growing,and people’s spiritual demand is also improving.This is undoubtedly an important opportunity to carry forward the Chinese civilization.However,in recent years,the emergence of a large number of cultural creative products has led to serious homogeneity of similar products in the market,lack of regional cultural characteristics and other problems,and there is a certain gap with consumers’ purchase expectations,which cannot effectively promote the protection and inheritance of regional culture.The development of interactive experience theory provides a new idea for the development of cultural and creative products.It integrates the concepts of experience and interaction into the design of cultural and creative products,making the products more interesting,thus bringing more pleasant experiences to users,promoting consumption and providing an effective reference for the spread and development of local traditional culture.This paper consists of five parts.The first chapter starts with the significance of interactive experience theory for cultural creative products,expounds the possibility of combining the two theories,and discusses the necessity of introducing interactive experience theory into the design of regional cultural creative products.The second chapter mainly studies the development status of Chinese cultural creative products;The third chapter summarizes the interactive experience theory and its current situation,analyzes its application in different fields of excellent cases,summarizes the design principles,design models and design strategies of interactive experience cultural and creative products;The fourth chapter is the design practice part,positioning the consumer group and the design through the questionnaire research method,and according to the conclusions of the above research,taking Suzhou as an example,on the basis of the research results,designed a series of Suzhou cultural creative products,enriching the categories of Suzhou cultural creative products.The fifth chapter is the conclusion part,which looks forward to the future regional cultural and creative product innovation experience design under the background of digital.