Research On Zunhua Great Wall Cultural Creative Product Design Based On Regional Culture

In recent years,the country attaches great importance to the development and construction of traditional culture.The Great Wall culture is an important part of the traditional Chinese culture,and the construction of the Great Wall National Cultural Park is the concentrated embodiment of the Great Wall culture.Zunhua has unique resource advantages in the construction planning of the Great Wall National Cultural Park,but due to its short development time,the design system of supporting cultural and creative products has not yet been perfected.Therefore,this subject explores the cultural development status of Zunhua Great Wall from the perspective of regional culture,and makes clear the design objectives,in order to build a systematic design system of cultural and creative products of Zunhua Great Wall.Through the literature research method,the literature related to regional culture and the Great Wall cultural and creative products is sorted out,the purpose and significance of the research are clarified,and the connotation characteristics of regional culture and its visual expression are summarized,so as to effectively extract the design elements with regional cultural characteristics.Using the methods of field investigation,data collection and case analysis,the Zunhua regional cultural symbols are constructed as dominant gene application,cultural gene symbol transformation and recessive gene dominant display.The extraction and translation of symbols in regional design are summarized,and the possibility of regional design is analyzed.Finally,the process and methods of cultural symbol transformation of the Great Wall in Zunhua are summarized and analyzed in combination with outstanding cases at home and abroad,and the cultural and creative products of the Great Wall with Zunhua cultural characteristics are developed to provide theoretical support and design basis for the following regional cultural application and related research on the cultural and creative products of the Great Wall.This paper is supported by the key nurturing think tank of Hebei Province(Hebei Design Innovation and Industrial Development Research Center).Based on regional culture,this paper interprets the cultural and creative products of Zunhua Great Wall from material resources,behavioral resources and spiritual resources,sorts out the connotation of regional cultural symbols and extracts them in a condensed manner.Finally,the design of cultural and creative products of Zunhua Great Wall can fully meet the audience’s diversified needs for regional cultural interpretation,communication and consumption,form the audience’s sense of identity of the Great Wall and regional culture,and enhance the cultural value of the cultural and creative products of Zunhua Great Wall.