Research On The Application Of Qingdao Regional Culture In The Design Of Ceramic Cultural And Creative Product

With the support of relevant national and regional policies,China’s cultural industry has gradually emerged and flourished,and cultural and creative products have gradually come into the public’s view.As a carrier of culture,cultural creative products carry the unique cultural connotation of different regions,fully reflect the charm of traditional culture,and show the differences of different cultures in various aspects such as traditional folklore and scenic architecture of each region on the basis of meeting people’s spiritual needs.Qingdao is an important coastal city and a key tourist city in China,with many excellent regional cultural resources including humanities and nature.In recent years,the construction of cultural facilities in Qingdao has developed rapidly,but from the perspective of cultural and creative industries,the cultural and creative products with local cultural characteristics have not been systematically developed,and there are problems such as lack of innovation and locality.Therefore,designers should re-examine Qingdao’s unique regional culture from the perspective of new era aesthetics and develop it into a driving industry that can enhance the regional cultural soft power in various innovative forms.This paper takes Qingdao’s regional culture as the background of research,and uses ceramics as the material and innovative forms of creative techniques such as illustration and pottery techniques to design cultural and creative products,and elaborates on the concepts and theories related to regional culture and ceramic cultural and creative products,and explores the connection between regional culture and ceramic cultural and creative products.The study will focus on the unique regional culture of Qingdao,extract and summarize the design language with Qingdao’s characteristics,examine the history from the perspective of the concept of craft creation,create the visual elements of Qingdao’s unique regional culture,and use personalized ceramic cultural products to highlight the characteristics of Qingdao’s regional culture.It is hoped that this study can connect Qingdao’s regional culture with the contemporary life,promote the development of regional culture and traditional crafts,give the traditional culture the value of the times,and better spread the culture.It also enriches the expression of ceramic art creation and promotes the development of ceramic cultural and creative products in the process of modern city.