| In the context of the new era,China’s automotive industry,the foundry industry will face many challenges and new development opportunities,with the liberalization of China’s anti-epidemic policy and the national "14th Five-Year Plan" for the development of the automotive industry to protect policy support,the next period of the entire automotive industry chain of enterprises will usher in a wave of development.As a wholly-owned subsidiary of China First Automobile Corporation,FAW Foundry Co.,Ltd.is a large state-owned automotive Foundry and forging parts manufacturer with a complete range of production processes and leading technology levels in China,covering important automotive Foundry and forging parts,including cylinder blocks,cylinder heads and other core automotive products for VW and Jiefang.In recent years,The automotive industry of China has seen a dramatic transformation,and the growth of the new energy vehicle market has surpassed expectations of both government departments and the industry.This has ushered in a new period of rapid progress in the development of these vehicles.China’s new energy vehicle market is burgeoning more quickly than anticipated by both government and industry,ushering in a period of swift advancement..In this context,this paper will focus on the feasibility of the transformation of FAW Foundry Co.,Ltd.in this environment,with the aim of gradually transitioning FAW Foundry Co.,Ltd.The company’s ambition is to achieve "world-class and sustainable development" by transforming from a fuel car Foundry and forging parts manufacturer to an auto parts supplier,and devising a strategy that is suitable for the company’s high-quality growth,so that it can sustain long-term sustainability and remain at the forefront of the industry.In the context of current and future trends in the automotive parts industry,this study aims to explore the feasibility of the strategic transformation of FAW Foundry Co.To this end,we have fully applied the theoretical knowledge of corporate strategy and operation,and combined Porter’s Five Forces model and PEST analysis model to make an in-depth analysis of the overall environment of the automotive parts Foundry and forging industry in which the company is located and the internal situation of the company,and also made a detailed assessment of the opportunities and threats,strengths and weaknesses of the company using the SWOT model,in order to determine the overall objectives of the company’s strategic transformation and provide effective guidance for the company’s development.and provide effective guidance for the development of the company.FAW Foundry Co.,Ltd.should actively grasp the development opportunities in the field of new energy vehicles,adopt a business growth strategy,and take "product transformation","technology transformation" and "management transformation" as the main grasp.FAW Foundry Co.,Ltd.should successfully transform from a traditional fuel car blank manufacturing plant to an auto parts supplier to enhance the company’s sustainable development and replicability.At the same time,the implementation guarantee of strategic transformation is proposed from four aspects,including "digital intelligence" management,human resources,quality management,and corporate culture.Through the analysis of this paper,FAW Foundry Co.,Ltd.can further clarify the medium and long-term goals of the transformation strategy,and clarify the specific implementation measures for the strategic transformation of the company,which is conducive to the steady growth of the company.This study aims to provide reference for FAW Foundry Co.,Ltd.and other enterprises in the same industry to achieve higher quality and more sustainable development,and to provide more references and references for auto parts enterprises. |
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