Research On The Strategic Transformation Of JN Company Under The Digital Background

Energy has always been the basis of social development.The innovation of energy technology will bring about economic transformation.From coal and oil to modern machine production,every innovation of energy technology will bring about the transformation of production mode.In the context of carbon neutrality and carbon compliance,how to solve energy security,greenhouse effect and other environmental issues has become an important issue of social development.The development strategic goal of "double carbon emission reduction" is put forward.All industries actively change production mode and adjust industrial structure.The power equipment manufacturing,sales and technical consulting service industry is facing the pressure of digital transformation.How to use digital technology to enhance the technical added value of power products,realize the transformation of business direction,and the innovation of operation mode and organization mode directly affect the core competitiveness of power information technology service companies.This thesis uses the literature analysis method,supported by the digital pyramid model and the enterprise transformation strategy theory,and uses the PEST analysis tool to analyze the macro environment and the actual business pressure that JN company faces in the digital transformation.With the help of SWOT tool,this thesis analyzes the development advantages and disadvantages faced by JN,as well as the opportunities and threats faced by digital transformation,and summarizes the specific development direction of JN’s digital transformation.In the direction of JN’s digital transformation,the principles and specific models of JN’s transformation strategy are clarified,and the specific digital transformation path is proposed: the overall transformation to technological innovation and clean energy in the top-level design,and the transformation to intelligent power information technology service company in the company-level digital transformation;In terms of digital transformation at the business level,realize digital transformation and transmission,digital energy,digital operation and inspection,et al.In the digital transformation of the functional level,realize the customer-centered digital experience and build a digital professional team.Through the research on the transformation strategy of JN Company,we try to design the future digitalization oriented strategic transformation plan of JN Company,find the best development strategy,and formulate the implementation path and safeguard measures of the digital development strategy according to the environmental factors and internal and external advantages and disadvantages of JN Company.Through the design of JN’s transformation strategy,it not only provides reasonable suggestions for JN’s digital development,but also provides reference for other enterprises in the power industry to carry out digital transformation in the face of dual carbon emission reduction.