Research On The Strategic Transformation Of Chongqing Automobile Manufacturing Enterprises Under The Background Of New Industrial Revolution

At present,the world is stepping into a new round of scientific and technological revolution and expansion period.Subversive technologies continue to emerge.The power of new information technologies such as network information technology,big data,cloud computing,etc.is beginning to show.Modern manufacturing technologies such as artificial intelligence,digital manufacturing,industrial robots,etc.are breaking through.The market is gradually mature.The industrialization process is accelerating.New industrial organization forms and business models are emerging The global economy is at the beginning of the new industrial revolution.In order to meet the global technological and industrial revolution,the state has formulated strategies and action guidelines such as "made in China 2025" and "Internet +",aiming to actively cultivate strategic emerging industries and promote the transformation and upgrading of traditional industries.Automobile manufacturing industry is the leading industry in Chongqing,but also the traditional manufacturing industry.How to get rid of the defects of the traditional production mode,build a new business ecosystem to adapt to the new industrial revolution,and how to grasp the consumption trend,speed up the strategic transformation and adjustment,and enhance the core competitiveness under the situation of automobile consumption transformation and intensified competition,are profound research topics.The purpose of this paper is to analyze the dynamic mechanism of strategic transformation of Chongqing automobile manufacturing enterprises in the context of new industrial revolution,in order to explore the influencing factors and mechanism,reveal the path of strategic transformation,and put forward suggestions for the transformation and development of automobile manufacturing enterprises.Firstly,the paper analyzes the characteristics of the new industrial revolution,reveals the impact of the new industrial revolution on the traditional manufacturing industry and its strategic decision-making,and shows the transformation trend of the business ecosystem embedded in the enterprise.Then it analyzes the current situation of Chongqing automobile manufacturing industry,analyzes the strategic situation of Chongqing automobile manufacturing industry under the new industrial revolution from the perspective of business ecosystem,finds out the key factors affecting the strategic transformation,such as production operation,service and environment,and develops the causal loop diagram of enterprise strategic transformation according to the mechanism of these factors.Then,according to the cause and effect circuit diagram of strategic transformation,we can further understand the action process of various elements,find out horizontal variables,auxiliary variables,constants and other variables,develop a specific flow diagram and write out the system dynamics equation reflecting the action relationship between various variables and carry out simulation analysis.Finally,according to the simulation results,the paper provides suggestions for the strategic transformation.