Research On Innovative Design Of Thematic Cultural And Creative Products Of Jiefang Daily In Yan’an Period

The extensive dissemination of information and the continuous development of social economy provide a good environment for the development of cultural and creative industries.As a cultural and creative industry integrating culture and science and technology,it has strong penetration and soft power in the industry and has become an important means to promote economic growth and spread culture.The innovative design of the themed cultural and creative products of Jiefang Daily provides a new way for the artistic development and communication of the red press,helps to enhance the patriotic feelings of the people,further plays the educational function of the bacon casting soul of the red culture,and promotes the development of the cultural and creative industry,presenting a more three-dimensional,intuitive and novel visual experience to the public.This topic takes the thematic cultural and creative products of Jiefang Daily in Yan’an Period as the research object,focusing on the aspects of cultural integration,aesthetic needs,creative deduction and other aspects of design and discussion.First of all,it analyzes the cultural,story and directivity of thematic cultural and creative product design,and puts forward such problems as homogenization,lack of innovation and weak brand positioning of cultural and creative products,which play a key role in the sustainable development of cultural and creative industry.Secondly,the paper discusses the publishing situation,popular characteristics and layout decoration form of Jiefang Daily in Yan ’an period.Thirdly,by comparing classic design cases of cultural and creative products,the design features and visual effects are summarized to present the design form of thematic cultural and creative products innovation.Finally,by extracting the graphic elements of relevant historical events in Jiefang Daily and introducing the unique cultural connotations and visual images of newspapers and periodicals,the paper innovatively designs and produces red cultural creative design products integrating aesthetics,functions and connotations in the form of arrangement and interesting combination,so as to provide the public with a window to tell and display Chinese red culture.