Application Research Of Non-heritage Creative Products

Heyang Noodle Flower is a kind of folk life gift in Heyang County,Shaanxi Province.Its bright color patterns,unique shapes and superb production skills have strong regional cultural characteristics.After being selected as the third batch of provincial traditional art intangible cultural heritage in Shaanxi Province in 2011,Heyang Noodle Flower has received widespread attention and attention.However,as the urbanization process in Guanzhong area accelerates,people’s appreciation of traditional culture and folk art Ignorance makes Heyang Noodle Flower face the dilemma of loneliness day by day,so how to adapt it to the needs of the times and lively inherit and develop has become a realistic problem worthy of serious consideration.From the perspective of cultural and creative product design,this article sorts out the production process,modeling themes,color use and inheritance methods of Heyang noodles through interviews and local data,and analyzes the folk value,cultural value,and artistic value of noodles.,Summed up the intangible cultural symbol of Heyang noodle flower.It adopts design methods such as extracting artistic elements of facial flowers;extending the characteristics of facial flowers modeling;creatively reconstructing patterns of cultural and creative products to create cultural and creative products with intangible cultural value.Provide commercial value for the inheritance and development of Heyang noodle flowers and promote the development of intangible cultural heritage.It is concluded through practice that intangible cultural and cultural creation should be based on the cultural value of the product,and product design focuses on the original ecology of intangible cultural heritage,and on this basis,caters to the consumer demand of the market and creates cultural and creative products that meet market demand.The further value of intangible cultural and creative heritage is to cooperate with inheritors to form a cultural and creative industry chain,form a win-win situation for market sales and cultural promotion,and provide impetus for the economic development of my country’s cultural and creative industry.