| With the continuous improvement of society and the rapid development of e-commerce,the logistics industry has developed rapidly.People have gradually increased for specialized logistics services,and at the same time,as competition in the service industry is gradually fierce,logistics service companies are also constantly pursuing cooperation while competing.Based on this,the development of the logistics service supply chain gradually attracted the attention of the public.In the process of developing decisions in logistics services,in addition to maximizing their own interests,some complex irrational psychological factors will have certain effects,such as fairness concern.Most of the current research on fair concerns are in the product supply chain.As the research on the supply chain of logistics services,there will be fair concerns in logistics services companies.Therefore,it is necessary to study fair concerns in the logistics service supply chain on supply chain members’ service level and pricing decision and coordination.On the basis of existing logistics service supply chain and fair concerns,the thesis will carry out the service level as an important decision-making element of logistics service supply chain,and establish a mathematical model through game methodology.This thesis establishes a logistics service supply chain decision model in three cases of fair neutral,logistics service integrators fairness concern,and logistics service providers fairness concern.After solving the model,the impact of fair concern on service level decision and pricing decision is analyzed,and the optimized logistics service supply chain is coordinated by designing two pricing contracts,and the profit value distribution model when using the contract is discussed.Finally,after comparing the equalization results under the fairness of different subject matter,the results and related effects are compared in different situations.Research indicates:(1)Regardless of whether the supply chain members have fair concerns and who have fair concerns,the distribution of logistics service supply chain is unable to achieve logistics service supply chain,at which point the coordination of logistics service supply chains can be achieved by adopting two pricing contracts,and coordinated with certain flexibility.(2)As long as the supply chain members have fair concerns,regardless of who is the main body,it will have an adverse impact on supply chain service level decision and pricing decisions,resulting in reduced logistics service quality and logistics service market price.And with the increased level of fairness,this adverse effect will continue to increase.(3)The fair concern of LSI will adversely affect the overall supply chain and the profits of each member,and this impact is positively related to the level of fair concerns of LSI;and FLSP’s fair concerns will have a favorable impact on their own profits,and LSI’s profits and adverse effects of supply chain overall profits,which affects the equity level of FLSP.(4)Although the existence of fair concerns of different subjects will have an adverse effect on the overall profit of the supply chain,the size of the impact is different.Total supply chain profit when FLSP has fairness concerns is greater than when LSI has fairness concerns.FLSP has fair concerns about the adverse effect on the supply chain to be less concerned. |
