Research On Evaluation Of Logistic Service Ability Of Marine Transportation Logistics Enterprises Based On Service Supply Chain

All along, the transport of goods between countries mainly in maritime transportway, the degree of development of marine transportation industry is the level of foreigntrade and economic competitiveness reflects a maritime country, reflecting its positionin the maritime transport. With China’s increasing openness, changes in the market ofmaritime services to our marine services business are unprecedented challenges. On theone hand, competition between maritime logistics companies increasingly fierce, theface of global competition, China’s maritime logistics services business has noadvantage. On the other hand, a single functional logistics services cannot meet themarket requirements, customers increasingly expect to be comprehensive, highefficiency, low cost, flexible service. Therefore, how to improve logistics servicecapacity has become a key issue. Development of the theory of services supply chainpromotes integration between maritime logistics services business. Integrated maritimelogistics service providers is a core in maritime logistics supply chain service model,and provide a full range of maritime logistics services to its customers. Based on servicecapacity evaluation of logistics enterprises maritime services supply chain managementservices will not only help solve the problem of supply chain theory in reality, Deepenpeople’s understanding of the Marine Logistics Service Supply Chain, And helpcompanies define their own logistics service capabilities, Accurate positioning services,improve logistics service system, and ultimately improve customer satisfaction.This paper analyzes the current situation of research services supply chain andlogistics service capabilities, introduced the theory of the fourth party logistics, logisticsservices and supply chain logistics service capacity issues. Then, for the currentdevelopment of maritime logistics, we use exponential smoothing forecast the maritimelogistics market demand business services, explained the role of the integrated maritimelogistics enterprises in the maritime logistics service supply chain, defined of theintegrated logistics and maritime logistics provider service capabilities, and introducesseveral of maritime logistics enterprises. This paper analyzes the influencing factors ofsix maritime logistics service capabilities, the establishment of evaluation index system composed of24indicators. In addition, this paper considers the combined effect ofsubjective and objective factors were used to determine the AHP and Entropy Lawsubjective and objective weights, and established evaluation model based oncomprehensive weight-Double Base Points. Finally, empirical research. Through fiveintegrated shipping company logistics service capacity evaluation, we have come to theevaluation findings and made recommendations accordingly.