Research On The Digital Transformation Path And Effect Of Haier Smart Home

Digital economy is the new economic form that leads the social and economic development after industrial economy and information economy.With the continuous updating and iteration of digital technology,the global economic development has entered a new period of data-driven and intelligent,and it has become the consensus of all countries in the world to accelerate the development of digital economy.General Secretary Xi Jinping pointed out in the report of the 20 th Party Congress that "accelerating the development of digital economy and promoting the deep integration of digital economy and real economy".As the main body of the real economy,the manufacturing industry is the pioneer of digital transformation.In-depth study of the current situation of digital transformation of manufacturing enterprises and evaluation of the effect of digital transformation are of great practical significance to improve the quality of digital transformation of manufacturing enterprises and drive the development of market economy.Taking Haier Zhijia as an example,this paper studies the specific path of digital transformation and the effect brought by it through literature research and case study,based on process reengineering theory,value chain theory and organizational change theory.The main research content of this paper includes: describing the basic situation of Haier Zhijia and analyzing its development history,motivation and path of digital transformation,followed by qualitative analysis of the effect of digital transformation in terms of market share and brand influence.The evaluation index system is divided into four dimensions:profitability,cost control,innovation ability,and management and operation efficiency.The evaluation index system combines hierarchical analysis and TOPSIS method to evaluate the digital transformation effect of Haier Smart from 2011 to 2021,and analyze the specific reasons based on the evaluation results and draw The study found that The study found that Haier Zhijia mainly promoted digital transformation through three paths: business model innovation,digitalization of the whole value chain and industrial Internet platform;digital transformation has improved profitability,innovation ability and cost control ability to a certain extent,but its performance in management and operational efficiency is poor,which finally provides some insights for Haier Zhijia and other enterprises in the same industry to carry out digital transformation.