Research On The Efficiency And Path Of Digital Transformation And Upgrading Of Manufacturing Industry

Traditional manufacturing industry is an important industry to support our national economy,"made in China" has become one of the most recognized labels in the world.However,compared with the development level of manufacturing industry in the world’s advanced countries,there are some problems in China’s manufacturing industry,such as the lack of independent innovation capacity,overcapacity,the gradual disappearance of labor costs,the low level of service and the lack of high-quality national brands.With the development of information technology and digital technology,the traditional manufacturing industry is facing unprecedented competitive pressure.How to adapt to the development of the current economic market environment and break through its own difficulties is an urgent problem for the current manufacturing industry.Therefore,based on the current situation of the development of China’s manufacturing industry,this paper takes the difference of input-output efficiency as the starting point to explore the path of digital transformation and upgrading of traditional manufacturing industry,which is of great significance.Based on the review of existing literature,this paper makes up for the blank of research on digital transformation and upgrading of manufacturing industry to some extent.First of all,based on the "smile curve" theory,this paper analyzes the current situation of China’s manufacturing industry,and further understands what problems exist in its development process? Is there a macro condition for digital transformation and upgrading? Secondly,the case analysis method is used to compare the efficiency of digital transformation and upgrading of typical case enterprises,from the overall situation of the industry and the efficiency of the enterprise itself;then,the path of digital transformation and upgrading of manufacturing industry is determined.In this paper,different from the traditional efficiency evaluation method,data envelopment analysis(DEA)is used to analyze the effect of digital transformation and upgrading from the perspective of input-output.20 listed companies with the same household appliance manufacturing industry are selected for horizontal comparative analysis.From this,we can see that the efficiency of Midea Group is in the leading position in the industry,while Changhong Meiling is continuously lower than the industry average,which leads to low efficiency Question.And through the analysis of the combination of relevant financial indicators and the implementation of digital transformation strategy,it is found that the reasons for the differences in efficiency include the lack of R&D innovation ability,unreasonable organizational structure,the lack of interconnection between R&D,production and marketing links,and the inability to react quickly in the face of the rapidly changing market.Therefore,this paper takes Midea Group as a benchmark,respectively,from the product upgrading level,technology upgrading level,organizational structure upgrading level,service upgrading level,in-depth excavation of its transformation and upgrading path,so as to get the path of manufacturing digital transformation and upgrading.The research results show that: first of all,through the technology upgrading path of the integration of traditional manufacturing and digital technology,the informatization and digital level of the production and manufacturing links will be improved,and the added value of the production and manufacturing links will be improved;second,through the improvement of R&D innovation ability and R&D efficiency,the traditional industrial products will be upgraded to intelligent products,and the Internet of things properties of products will be actively developed So as to realize the shift of production links to high value-added areas such as R&D and design.And use big data to integrate the information resources of the whole life cycle of the enterprise,so that each link is interconnected,and the added value of the whole value chain is improved;in addition,through the paradigm transformation from "mass production" to "user-centered",the service-oriented upgrading is carried out,and the manufacturing link is moved to high added value areas such as service brand.