Digital Transformation Path And Effect Analysis Of Building Materials Enterprises

Nowadays,China’s industry digitization is developing rapidly and is in a leading position in the world.However,there is still huge development space for industrial digitization.The "Made in China 2025" plan regards the development of the manufacturing industry as a national strategy,which has greatly promoted the reform and development of the manufacturing industry.As an important role in China’s economic development,the building materials industry has played a positive role in promoting the development of China’s economy.Currently,the industry is undergoing a significant transformation from traditional manufacturing to intelligent manufacturing,and digital transformation will become the key engine of the transformation.Digital transformation is not only an important area for competition among enterprises,but also an important area for China to build competitive advantages and seize the leading power of industry development.In recent years,the motivation and path of digital transformation have become a hot topic for scholars at home and abroad to explore.However,there is relatively little research on the specific content of the digital transformation of building materials enterprises and its impact on performance,and only a small portion of the literature studies the digital transformation of the building materials industry,making it difficult to provide a reference for the digital transformation of building materials enterprises.Therefore,thisthesis takes China Lesso,which has achieved significant digital transformation effects in the building materials industry,as the case study object,and provides some experience for other building materials enterprises through analyzing their digital transformation process.Based on three research methods: literature research,case analysis,and comparative research,thisthesis takes the typical case of China Lesso’s digital transformation as the research object.On the basis of introducing the current situation,trends,and issues of the transformation of the building materials industry,it deeply analyzes the reasons for China Lesso’s digital transformation,and finds that China Lesso needs to carry out digital transformation,whether for the purpose of improving its core competitiveness or under the pressure of the external environment.After analyzing the process of China Lesso’s digital transformation,thisthesis finds that the path of China Lesso’s digital transformation is divided into the following steps: Firstly,the strategic planning and organizational structure have been clarified and optimized,laying a solid foundation for China Lesso’s digital transformation;The second is to create a full value chain digital platform in the process of promoting digital transformation,which has promoted the successful transformation of China Lesso from various aspects.The third is to ensure the implementation of digital transformation measures,China Lesso has improved its digital resource guarantee system.This study uses factor analysis to analyze the financial indicators of China Lesso from 2013 to 2021.It is found that digital transformation has improved the operating capacity,profitability,and growth ability of enterprises.Meanwhile,by comparing the data of 16 listed companies and China Lesso from2014 to 2021,it is found that since the digital transformation,China Lesso has been showing an upward trend in performance,due to the following reasons: First,China Lesso has established digital intelligent chemical plants,Increased production capacity to address the most fundamental capacity constraints that have plagued the development of China Lesso;The second is that the digital transformation has optimized the enterprise process,solved the "information island" problem,improved the management level of China Lesso,helped the enterprise predict product production,and enabled China Lesso to obtain more profits while increasing the brand premium;The third is that the digital transformation has opened up multi-channel marketing channels,strengthened the connection between China Lesso and the Internet,and achieved a significant improvement in sales performance through a multi-pronged approach.Fourth,the digital transformation has increased investment in research and development.In order to implement the digital transformation strategy,China Lesso attaches importance to the cultivation of digital talents on the basis of intelligent manufacturing to reduce the underlying human costs.It has established a high-level research and development team to improve the scientific research level of the enterprise,thereby developing new products that meet the times and promoting the diversified development of the enterprise.Based on the analysis and evaluation of the path and effectiveness of China Lesso’s digital transformation,the following conclusions are drawn:(1)At the beginning of the digital transformation,China Lesso’s operating capacity decreased,but after the implementation of the transformation,it significantly improved.(2)The digital transformation has boosted China Lesso’s profitability and helped it withstand industry risks.(3)China Lesso’s digital transformation focuses on customer service,promoting its performance improvement.(4)China Lesso helps its digital transformation by cultivating digital talents.The following enlightenment can be drawn from the generalization to the entire building materials industry:(1)Building materials enterprises need to consolidate the foundation in the early stage of digital transformation;(2)The digital transformation path of building materials enterprises should be combined with the actual situation of the enterprise;(3)The digital transformation of building materials enterprises should grasp the needs of the customer market;(4)The digital transformation of building materials enterprises should focus on the cultivation of digital talents and enhance their scientific research capabilities.