Research On Packaging Design Of Rice Paper In Jingxian County Based On Cultural Experience

Along with social development,the traditional service economy era is moving towards the experience economy era.People begin to have experiential demand for clothing,food,housing and transportation in daily life.The change of market consumption structure and the improvement of consumption level and culture level make people have higher pursuit for the cultural added value of packaging.Xuan paper,selected as intangible cultural heritage of humanity in 2009,its preciousness and value speaks for itself.As a window to show the product,the packaging should present the image and cultural connotation of the product.However,the current Xuan paper packaging in the market has problems such as lack of culture and similar design,which cannot meet the growing demand of people and has a negative impact on the image and sales of Xuan paper products.Based on this background,this paper firstly sorts out the culture and local culture of Xuan paper,and digs out three cultural characteristics of Xuan paper,i.e.skills,colors,pattern culture and inking,as well as local material culture.This analysis shows that the packaging of Xuan paper can bring consumers a sense of experience by showing the culture,so as to deepen the understanding and cognition of Xuan paper culture,thus driving product sales and promoting the spread of Xuan paper culture,which is the reason why this paper chooses to design Xuan paper packaging from the perspective of cultural experience.Secondly,through the analysis of cultural experience content and cases,the packaging design strategy of Xuan paper based on cultural experience is proposed,and finally,taking Hongxing Xuan paper as an example,the relevant packaging design is carried out by combining the theory and strategy in the previous paper.This paper analyzes the content of cultural experience to derive the material,behavioral and spiritual cultural contents corresponding to Xuan paper,and then analyzes the feasibility of the three major types of experience methods of sensory,emotional and behavioral in Xuan paper packaging,and,combined with the case,obtains the strategic method of Xuan paper packaging design,i.e.,through graphics,colors,materials and structures,the patterns and colors in the material culture of Xuan paper;the skills in the behavioral culture and the The design strategy of Xuan paper packaging design is to visualize the pattern and color of Xuan paper material culture,the technique of Xuan paper behavioral culture and the characteristics of Xuan paper spiritual culture by visualization and intuition,and finally to increase the interaction and participation between consumers and the packaging through visual,tactile,emotional and spiritual experiences,so as to promote the interest of consumers in the culture behind the packaging and solve the problem of lack of cultural connotation of Xuan paper packaging.The significance of this research: it solves the problem of the lack of cultural connotation of Xuan paper packaging,changes the bad impression of consumers on traditional Xuan paper packaging,has certain guiding significance for the development and design of Xuan paper product packaging,brings some new strategies for similar designs in the future,and provides some reference for the design of Red Star Xuan paper packaging.