| In recent years,the State Council and the people’s governments all over the country have increased their support for cooperatives,have formulated <Cooperative Law of the People’s Republic of China>,standardized and guided cooperatives.Relatively,the cooperatives in China started late,the business environment is not yet mature,and the internal and external conditions are comparatively complex.Therefore,to truly give play to the resource advantages and improve market influence,cooperatives must deeply analyze the environment,use scientific strategies and methods,choose the appropriate strategic development direction.The paper takes ZJZX Economic Cooperative as the research object.First,it analyzes the macro environment such as political law,economy,social culture and technology through PEST method,and looks for environmental opportunities for future development.Lately analyzes the competitiveness of cooperatives in terms of potential entrants,substitutes,buyers,suppliers and competitors through Porter’s Five Forces Model.Then analyzes the internal resources of the cooperative,Lately uses SPACE Matrix Model to evaluate the strategic choice,and draws the conclusion that cooperatives should adopt an aggressive strategy.Next,it formulates the development strategy of consolidating advantageous industries and promoting diversification,and formulate six specific industry development strategies at the business level.Last,In order to ensure the smooth implementation of the strategy,all functional departments within the cooperative and local government departments are required to formulate safeguard measures to help ZJZX Economic Cooperative complete its development strategy.Through the strategic formulation process of ZJZX Economic Cooperatives,the paper combs the history,current situation and current development environment of cooperatives in China,forecasts the future development space,not only points out the direction for the strategic of ZJZX Economic Cooperatives,but also provides a method of tool and expands the future development ideas for the strategic formulation of all agricultural and industrial and commercial cooperatives in China. |
