| Agriculture and animal husbandry play an important role in the whole national economy.With the growing standard of living of the people,People's demand and demand for agricultural products are also constantly increasing.Livestock husbandry is an important part of agriculture,an indispensable component of the agricultural economy,and an important driving force for the development of the industry.The characteristics of animal husbandry are low entry thresholds and large demand.But risks and opportunities coexist.At present,China's agriculture and animal husbandry is at the stage of supply-side reform and development.It is the primary task of agricultural development to actively promote the adjustment of agricultural industrialization structure and raise the income of farmers.At the same time,the competition in the agricultural products market has become increasingly fierce.In particular,a large number of foreign agricultural products have entered the domestic market,which has intensified the competition in the agricultural product market in China.Under such a background,it is necessary to develop agriculture and animal husbandry energetically to better promote our economic development.Feed industry in our country plays an important role in the world feed industry.However,from the number of feed enterprises,the number of feed enterprises in 2009 was 12,291 to 7047 in2016,with a decrease of 5244,2017 there are 6000 left.As can be seen from these data,the elimination rate of feed enterprises is almost 52% in the next five years.That means more than half of the feed companies are at risk of failing.The output of feed enterprises has slowed down,but it has also increased year by year.The existing feed companies will further increase the scale of the company,and large feed companies will gradually squeeze or acquire small and medium-sized enterprises Therefore,the feed industry as an important part of the agricultural and animal husbandry industry chain,its future industry development trends have a great influence on the development of the agricultural and animal husbandry industry chain.Haicheng ZF animal husbandry company mainly produces waterfowl feed,and that has the largest market share in Liaoning.This paper mainly uses the method of literature analysis and field visits to ZF Livestock Industry to understand the company's relevant situation.First of all,the basic situation of ZF animal husbandry company is briefly introduced.Secondly,it analyzes the strategic environment of ZF animal husbandry company by analyzing the factors of environmental stability,industrial advantages,financial advantages and competitive advantage in SPACE matrix.Again,according to the AHP Analytic Hierarchy Processs,the weights of the indicators in the SPACE matrix are calculated.Using SPACE Matrix to make a strategic analysis of the internal and external environment of ZF Animal Husbandry Co.Ltd.It follows that the strategic vector of ZF animal husbandry company falls in the first quadrant and should adopt an aggressive strategy.Again,according to the AHP method,the weights of the indexes in the SPACE matrix are calculated.Then according to the SPACE matrix analysis strategy,ZF Animal Husbandry Co.,Ltd.will carry out a strategic position analysis and strategic selection of the internal and external environment.Based on the above analysis,the strategic vector of ZF Animal Husbandry Co.,Ltd.has fallen into the first quadrant.According to SPACE Matrix proposal,it should adopt an aggressive strategy.It mainly includes market penetration strategies,market development strategies,product development strategies,diversification strategies,and integration strategies.Finally,ZF Animal Husbandry Co.,Ltd.put forward relevant countermeasures and suggestions based on the analysis results. |
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