Strategic Research On New Energy Products Of SGMW

In recent years,under the background of the national supply side structural reform,the manufacturing industry has gradually changed to high-quality development,and promoting the transformation and upgrading,innovation and development of the manufacturing industry has become a national consensus.As one of the important engines of economic and social development,the development situation of automobile industry is grim.On the one hand,developed countries such as Europe and the United States have monopolized the key technologies of automobile manufacturing for a long time.On the other hand,domestic energy security,environmental protection and other issues are increasingly serious.The double extrusion of domestic and foreign adverse factors has seriously hindered the high-quality development of automobile industry.Therefore,in order to accelerate the development of new manufacturing,cultivate new kinetic energy,and promote the development of new energy vehicle industry has become the key to solve the problem.Based on this,this paper studies the new energy vehicle development strategy of SGMW company.Firstly,this paper briefly introduces the research background,research content,research methods and tools,and summarizes the basic concepts,strategic management theory and sustainable development theory of new energy vehicles.Then,the development history of SGMW company and the development prospect of new energy market are discussed,and the current business situation of SGMW company’s new energy vehicle development is emphatically introduced.It is believed that the main problems are innovation and creation,cross-border integration,construction of new industry form,implementation of parallel business mode of "ship to sea" and "ship to sea",tackling key problems of unmanned driving and intelligent networking,It also discusses the internal environment of the company from two aspects of resources and capabilities.After that,this paper makes a systematic analysis on the external environment of SGMW’s new energy vehicle development.It makes a comprehensive analysis on the external environmental factors of SGMW’s new energy vehicle by using PEST analysis model,and makes an in-depth study on the competitive environment of SGMW’s new energy vehicle by using Porter’s five forces model,It is concluded that SGMW’s new energy vehicle suppliers have strong bargaining power except for a few parts suppliers,the overall bargaining power of suppliers is weak,the threat of existing competitors is larger,and the threat of potential entrants in a short time is smaller.Finally,the basic situation of the enterprise is briefly introduced,and the core competitiveness of the enterprise is systematically combed.Based on this,this paper makes a comprehensive analysis of SGMW’s new energy vehicles by using SWOT analysis method.It is found that SGMW’s new energy vehicle development has the advantages of high product preservation rate,low cost,increasingly perfect supporting system,and has the disadvantages of no airbag,low mileage,and "low-end" label,Facing the great opportunities such as the state’s strong support for the development of new energy vehicles,the continuous acceleration and improvement of local infrastructure construction,the further enhancement of environmental protection,the increasing demand for new energy vehicles in the rural market,and the severe challenges such as the continuous enhancement of the implementation of the double points policy,the constant increase of profits and the frequent occurrence of "stall car" effect.Finally,on this basis,the paper summarizes the strategic direction of the enterprise,selects the development strategy suitable for SGMW company’s new energy vehicles,formulates the implementation and safeguard measures for its development strategy,and puts forward the demand suggestions for policies according to the actual needs of the development of new energy vehicles.