Research On Development Strategy Of EAM New Energy Intelligent Automobile Company

Nowadays,a new round of scientific and technological revolution has been set off all over the world.A large amount of new technologies is emerging one after another,which results in the tremendous changes of the traditional industries: the automobile industry for instance.The automobile industry opens several new fields to be focused by the public after three rounds of revolutions.The new changes,the new energy automotive,have become the reality with the help of the development of the new technologies: such as new energy technologies and the cloud computing and big data technologies.With the innovation and breakthrough of AI technology,new changes will take place in the global society and economic structures.Also,the impact of emerging fields on traditional fields will determine the future industrial structure.The AI technique will promote a rapid development of the smart car industry.With the popularization and application of 4G and 5G technologies,a new round of development of the mobile internet.This will further change the public’s consumption habits and concepts,cars that have applied various new technologies and new functions will be given new missions,and the ecology of human travel will also huge changes have taken place.After years of development,China has become a major automobile country,and it has developed into a major global new energy automobile market.In the face of the advent of a new era of technological change,the automobile industry is bound to usher in a new era.From the discussion above,it showed that the in-depth analysis and research on EAM’s development strategy have great practical significance.This thesis uses PEST analysis method,Porter’s five forces model analysis method,etc.to conduct an in-depth analysis of the internal and external environment faced by EAM company and use SWOT analysis method to summarize and classify EAM company’s advantages,disadvantages,opportunities and threats.Here On the basis of EAM company,a clear development strategy goal was determined,and a development strategy in line with the actual situation was formulated,and more specific business-level strategies and functional-level strategies were put forward.Finally,the company’s development strategy implementation guarantee measures were put forward.Help EAM company effectively enhance the core competitiveness of the company and gain an advantage in the cruel market competition.The industrialization of new energy vehicles is an important opportunity for our country’s auto industry to master core technologies and realize overtaking in curves.EAM is a new energy vehicle company focusing on independent research and development,insisting on technological entrepreneurship and adhering to the industrial concept.After more than four years of development,it has independently developed automatic driving system and intelligent network system,and has grasped the application of battery and electric drive core technology.if EAM can successfully seize the historical opportunity and develop and grow,it will help promote the advancement of our country’s new energy vehicle industry,drive the upgrade and development of the upstream and downstream industrial chain,and help our country’s new energy vehicles contribute to the high-quality and sustainable development of the industry.