The Study Of YC International Logistics Company Development Strategy

Under the trend of economic globalization, the global logistics industry,with development of international trade, has become the important factor to influence economy of our country and even the whole world.The logistics in china began to late and lacked management experiences. Facing the financial crisis,it doesn’t have enough solutions.A lot of logistics companies faced bankruptcy.Although there are many external economic factors,the real factors are that the disorder of operation and the shortage of long-term plan,which is from the enterprise oneself. In the financial crisis period, important topic faced by international logistics enterprises,is how to survive and develop,which has important significance.The thesis is to discourse YC logistics company on relatives, combining the problems which YC logistics company have been faced with the whole global logistics, The thesis adopts investigation and research,contrast and reference, synthesis and induction to analysis YC logistics company and the whole logistics. All of these is to making a strategic planning for development of YC logistics company and global logistics.The thesis includs:After an analysis on the background and current situation of logistics,it points that the the contents and conclusions and gives a deep elaboration of strategy for company.By collecting the material and data, it uses the PEST analysis method and porter’s five-force analysis theory to analysis the external environment of YC logistics company,then it analysis the internal resources from resource condition、enterprise ability、 core competence and the value chain of cost in the company.At last, through analysising the internal environment of YC logistics company with the SWOT analysis theory, three projects will be selected:transforming from traditional logistics to modern logistics, Service-based differentiation and diversified development. And there are two strategic schemes in the general developing strategy of the firm:transforming from traditional logistics to modern logistics and diversified development. With QSPM quantitative matrix,it will find the optimum solution-the strategy of transforming from traditional logistics to modern logistics,and the firm should take it as a corporation strategy,take diversified development as an auxiliary means of corporation strategy,at the same time, the firm uses the strategy of Service-based differentiation in operation, meanwhile, it designs concrete implementation plans which fit to the YC firm.