CZ Company Operation Analysis

The development of distributed energy projects meets the needs of national energy strategy and environmental protection.It is helpful to the structural adjustment of power grid and the cascade utilization of energy resources.For China Resources Power,cultivating and expanding distributed energy is a useful complement to the company’s green development,and to improve the public’s awareness of the brand of "green,clean and customer service",and to promote direct innovation and collaboration among different business forms of China Resources.Since China Resources Power began to dabble in distributed energy projects in 2010,it has gradually promoted the development and construction of distributed energy projects.CZ Company has successfully completed the examination and approval work since it started the preliminary work of distributed energy project development in 2014,and will soon carry out,is faced with how to build distributed energy projects to ensure future operating profit.Based on the distributed-energy development strategy of China Resources Power,this paper analyzes and studies the development of distributed-energy projects by using related theory of operation strategy,and establishes an effective operation strategy for the development of CZ Company.This paper adopts theoretical and empirical research methods.Based on the related theory of operation strategy,by using correlation analysis method such as PEST and SWOT.I analyzed the internal and external environment of CZ Company,and explored the problems and reasons of the existence of the project,and compared advantages and disadvantages,and compared opportunities and challenges,and created an overall development strategy,designed operation strategy,and formulated feasible implementing scheme.Through the research,this paper proposed the research object-CZ Company,the operation strategy is a differentiation strategy,and creating differentiated services by optimizing the model of distributed energy projects.Moreover,the optimization model of the whole project is defined as the distributed-energy project based on the energy demand platform.And proposed some relevant measures for the differentiation strategy,such as building an energy demand side management platform,strengthening personnel training and optimizing the company structureThe innovation of this paper:combining the theory of the reform of supply side policies,put forward the concept of building energy demand side management platform,and using the energy demand side management,to provide distinctive value-added services to end users.