Research On Fuzhou Dragon Boat IP Image And Cultural And Creative Product Design

Fuzhou Minhou Fangzhuang village is one of the largest dragon boat production bases in Fujian Province and an important dragon boat production base in China.The dragon boat culture in Minhou Fangzhuang has a long history,and many important Dragon Boat related customs and ready-made products are still preserved.This paper collects a large number of first-hand data through field research.On the basis of the research on Fangzhuang dragon boat culture,this paper extracts and designs the IP image design of the dragon boat by selecting the cultural connotation of "bravery","auspiciousness and blessing" of the dragon boat culture and "Dragon Boat heads of six different shapes" as the design entry point,and develops a series of cultural and creative derivative products.The research of this paper mainly includes the following contents: the first chapter introduces the research background and significance of Fuzhou Longzhou IP image and cultural and creative derivative design and application research topic,summarizes and combs the current research status at home and abroad,and summarizes the main contents and methods of this paper.The second chapter lays the theoretical basis for the development of Fuzhou’s image and culture,and lays the theoretical basis for the development of Fuzhou’s image and culture.The third chapter makes a detailed investigation on the current situation of domestic Dragon Boat related cultural and creative design through the analysis of relevant IP image and cultural and creative derivative design cases at home and abroad,and further defines the paths,methods and ideas of Fangzhuang Dragon Boat IP image design and cultural and creative derivative product development.In the fourth chapter,this paper analyzes the relevant customs and modeling characteristics of Fuzhou dragon boat,and carries out the design of IP image with the existing traditional dragon boat head of Fangzhuang dragon boat as the characteristic element.Focusing on the cultural spirit of "making progress bravely" and "auspicious fortune" advocated by Fuzhou Fangzhuang dragon boat,we have developed the design of relevant cultural and creative derivative products such as "study and job hunting" and "auspicious fortune" for people who need to go to school and job hunting.Through the contemporary IP image design combined with the development of cultural and creative derivative products,promote the regional cultural brand of Fuzhou Fangzhuang dragon boat,and enrich and carry forward the cultural connotation of Fuzhou Fangzhuang dragon boat with cultural and creative products that meet the needs of contemporary life.