Innovative Design Of Cultural And Creative Products Of Sanxingdui Museum

With China’s third consumption structure upgrade,the cultural industry has become an important new driving force for the rapid development of the national economy,and consumers are gradually shifting their focus to cultural consumption,paying more and more attention to the experience and spiritual satisfaction brought by products.As a key component of the cultural industry,the innovative development of museums’ creative products is an important way for museums to realize their functions of historical and cultural dissemination and cultural education services,as well as a core element for museums to achieve their goals of sound and rapid development.The Sanxingdui Museum has rich tourism resources and unique and profound cultural heritage,and with the opportunity that its new archaeological discoveries have aroused the public’s passionate attention,the existing cultural and creative products of the Sanxingdui Museum can no longer meet the users’ cultural consumption needs,and there is an urgent need for cultural and creative products with both contemporary significance and profound cultural connotation.In this paper,we explore the innovation path of cultural and creative products of the Sanxingdui Museum.Firstly,based on literature research,we summarize the experience of domestic and foreign museums in developing cultural and creative products in terms of IP,cultural elements,regional style and users’ needs;secondly,we organize the cultural resources of the Sanxingdui Museum,fully explore the deep connotation of Sanxingdui culture from the perspectives of tangible cultural relics in the collection and intangible cultural resources of faith,and through field surveys and user questionnaires.Finally,based on the pain points of the products and the cultural experience needs of users in the new era,we propose design strategies applicable to the creative products of the Sanxingdui Museum and apply them to the design practice.Through the above research on the design of museum cultural and creative products,we hope to provide effective suggestions for the innovative development of the creative products of the Sanxingdui Museum and develop cultural and experiential creative products,so as to enrich the dimension of the cultural and creative products of the Sanxingdui Museum and promote the dissemination of museum culture,as well as to provide reference for the design and research of other museum cultural and creative products.