| Sanxingdui Museum has rich cultural relics resources and is an important window to show the splendid ancient Shu civilization.With the announcement of a new round of archaeological results in 2021,Sanxingdui site and cultural relics have once again become the focus of attention.For a while,the speculation about the origin of Sanxingdui civilization,the interpretation of the shape of cultural relics and the praise of superb technology were heard.Although people pay attention to different perspectives,people’s remarks reveal their self-confidence and pride in Chinese civilization.Sanxingdui Museum also lost no time in launching a number of cultural and creative products with "national tide" style,which have been widely favored in the market."Guochao" is an artistic style highly praised by China’s design circles in recent years."Guochao" is mainly reflected in the application of Chinese traditional cultural elements,"Chao" is mainly reflected in the combination with modern fashion trend elements and modern expression methods.The emergence of Guochao design is not accidental.It is the result of the return of Chinese cultural confidence in the field of culture and art on the basis of China’s great economic development achievements and active modernization.I believe that studying the design of cultural and creative products from the perspective of Guochao culture is an effective way for Chinese design circles to find out the historical and global positioning.The numerous cultural relics with distinctive shapes in Sanxingdui Museum also provide rich resources for this design practice.This paper includes five chapters.The first chapter introduces the research background,current situation,content and significance in detail.The second chapter starts with the cultural concept of "Guochao",and analyzes the characteristics of design content,font,pattern and color.The third chapter analyzes the current situation of cultural and creative products at home and abroad.Through the analysis of cultural and creative products related to "national tide" in other domestic museums,it summarizes the common characteristics of "national tide" cultural and creative products,so as to pave the way for design practice.The fourth chapter combs the cultural relics resources of Sanxingdui Museum in detail,arranges and analyzes its artistic characteristics,and selects the most culturally representative and social hot collections.The fifth chapter expounds the design concept of this subject and the design principles of cultural and creative products of "Guochao" wind summarized by the author,and carries out the design practice of cultural and creative products of "Guochao" wind Sanxingdui Museum. |
