| Sanxingdui bronzes have profound historical value and cultural significance in China’s Bronze Age,and their morphological shape is unique.Sanxingdui bronze utensils are the reflection of the unique aesthetic personality of the ancient ancestors under a specific cultural context.It is the mark of the spiritual world of ancient ancestors and the product of the combination of social systems and conceptual consciousness.In order to promote the excellent traditional Chinese culture and assist in the construction of a strong cultural province,it is crucial to continue the spiritual connotation of the Sanxingdui bronze civilization in contemporary times.Applying the shape of Sanxingdui bronze objects for cultural and creative product design is an important means to activate it.This paper takes the study of the plastic arts of Sanxingdui bronzes as the cultural and theoretical background,It adopts literature research method and case analysis method to analyze the status of cultural and creative products design,summarizes the application strategy method of the shape of Sanxingdui bronze utensils in cultural and creative products.And,Try to clarify the contemporary value of Sanxingdui bronze utensils.First of all,comparative analysis of the shapes and ornaments of Sanxingdui bronze figures,bronze animals and plants,bronze containers and other artifacts.While analyzing the characteristics of its modeling art,they also conducted research on the cultural connotation of relevant "religious beliefs",and then Explore the artistic characteristics of Sanxingdui bronze shape.Secondly,by conducting market research and analysis on the development status of cultural and creative products,the current status of the development and design of Sanxingdui bronze ware cultural and creative products is summarized,and optimization design strategies for Sanxingdui bronze ware in cultural and creative product design are proposed.Finally,take the board game of "Winning Step by Win · Le in the Chess" as an example.Incorporate the extracted Sanxingdui bronze styling elements into the design,and using three design methods: functional integration,situational,and story interpretation,design practices are carried out from several aspects such as function,form and color of the product.In order to provide valuable case references for the design of Sanxingdui Museum and related bronze cultural and creative products,and promote the dissemination and inheritance of Bashu culture. |
