Study On Development And Design Strategies Of Museum Creative Cultural Products

Domestic economy develops rapidly since the 20 th century. People's material needs are satisfied since the improving of their incomes. Meanwhile, the demand for spiritual culture is increasing. People prefer to satisfy their demanding for spiritual culture by traveling. Cultural-oriented travel is a new choice for people to relax and entertain, while as a kind of Cultural-oriented travel, visiting museums is popular among people.Museums have functions of display, enshrinement, education and research. More and more people are willing to visit museums. The booming of museum visiting promote the emergence and the development of the museum cultural and creative products.The cultural and creative products are endorsement symbols of museum culture.It has unique cultural characteristics of one museum, so it should be the propaganda items of museum particular culture and regional culture. Cultural and creative products of museum further strengthen the functions of museum. And the cultural and creative products can help promote the particular culture and increase the popularity of museums. It is as well one of the sources of museum funds.Museums around the world are focusing on the development of cultural and creative products. Cultural and creative products have been a beautiful scenery of museum. This paper takes Shenyang Zhangshishuaifu museum as a case to study the development and design strategies of museum cultural and creative products.Studying the development experience and related theory of cultural and creative products of world renowned museums, and exploring cultural and creative products development and design strategies of Shenyang Zhangshishuaifu Museum. To guide the development and design of Shenyang Zhangshishuaifu museum cultural and creative products. In order to fully tap and convey the cultural value of Zhangshishuaifu.