Research On The Design Of Cultural And Creative Products Of Yugur Traditional Marriage Customs

The Yugur ethnic group is one of the ethnic minorities in China and has a long history.The Yugur traditional marriage customs have attracted much attention in recent years.In 2011,the Yugur marriage customs were selected into the national intangible cultural heritage list.The Yugur marriage customs culture has high artistic value in the process of ethnic development.The formation of Yugur marriage customs is related to its special historical experience,and these traditional marriage customs culture precipitates strong ethnic characteristics and Yugur history and culture.The author focuses on exploring Yugur traditional marriage customs and takes cultural and creative product design as a bridge to spread and promote the traditional marriage customs culture of ethnic minorities.Based on the existing literature and field research,the author analyzes the current situation of cultural inheritance of Yugur traditional marriage custom culture.This paper explores the artistic characteristics and visual expression of Yugur traditional marriage customs culture,and its artistic characteristics are mainly composed of emotion,image and aesthetics.The visual expression provides support for its visual language,ritual process and marriage customs patterns through the scene reproduction in the songs in Yugur traditional marriage customs.Through comparison,this paper summarizes and analyzes the excellent traditional marriage custom cultural and creative design cases,and develops the traditional marriage custom cultural and creative product design of Yugur ethnic group in combination with the local actual background.Based on the above problems,this topic analyzes the Yugur traditional marriage customs through the analysis method,excavates the problems it faces,and looks for the research value of Yugur traditional marriage customs.This paper studies the relationship between Yugur traditional marriage custom cultural and creative products and consumers,Yugur traditional marriage custom culture and cultural and creative products,and the relationship between cultural and creative products and local operating stores.In view of the three basic principles of the combination of tradition and modernity,the compatibility of culture and creativity,and the combination of aesthetics and practicability in the design and research of Yugur traditional marriage customs,this paper uses three methods: decomposition and reconstruction method,geometric abstract generalization method and story and symbolic expression method to refine the cultural symbols of Yugur traditional marriage customs culture.Focusing on the folk culture and ritual process displayed in the traditional marriage customs of Yugur ethnic group and the epic Saudi Arabia recited during the wedding,the visual elements are extracted and transformed.Starting from its modeling characteristics,composition characteristics,formal beauty and color concept,the "fragrance" is connected in series to connect the cultural memory of the traditional marriage customs of Yugur ethnic group.The practical application of cultural and creative products of Yugur traditional marriage custom culture is carried out from three aspects: experiencing melody by static braking and deducting emotional artistic conception by vision.Use visual expression to convey Yugu culture,take cultural and creative product design as a bridge between people and ethnic culture,and explore the strategy of cultural and creative product design and development in ethnic minority marriage customs.Increase the communication between people and ethnic culture,and awaken the memory and connotation of Yugur traditional marriage custom culture.