Research On Desktop Cultural And Creative Product Design Based On Chinese Traditional Auspicious Culture

As a materialization of spiritual beliefs and a way of life,auspicious culture occupies an important position in Chinese traditional culture.At the same time,seeking more cultural transformation ideas is also an important issue that current cultural and creative product designers face.Starting from the connotation and historical background of auspicious culture,the author delves into the sources,meanings,evolution,and application of auspicious elements in different fields,extracting and summarizing traditional auspicious patterns and symbols,and exploring more possibilities for the integration of auspicious culture and cultural and creative products.The article takes the traditional auspicious view as the connotation and Chinese traditional auspicious cultural symbols as the main elements,combined with modern cultural and creative product design concepts,analyzes Chinese traditional auspicious culture from multiple perspectives such as traditional expression techniques,folk customs,and traditional folk crafts.First,the article introduces the definition,historical origin,main connotation,and characteristics of auspicious culture.Second,it analyzes the concept,characteristics,methods,and market application of cultural and creative products,elaborates on the application value of integrating auspicious culture with modern desktop product design innovation in the current era of "desktop culture" popularity.Then,through analyzing existing data and establishing the KANO user demand model,the article analyzes and determines the innovative design principles of auspicious cultural and creative products,which is to take into account both auspicious meaning and practical functionality,establish a connection between auspicious elements and product functions,appropriately incorporate traditional crafts,and pay attention to the younger user group,accurately express the connotation of auspicious culture,and endow the product with more connotations and values.Finally,taking product functionality,auspicious patterns,auspicious shapes,and auspicious colors as the entry points,the article explores how to integrate auspicious culture into cultural and creative products,enhance the aesthetic value and practicality of the products,and conduct a series of product design practices and evaluations.The article aims to provide some guiding principles and methods for cultural and creative product design based on Chinese traditional auspicious culture,hoping to help designers better apply auspicious cultural elements to product design,realize the organic combination of auspicious culture and modern life,improve product quality and added value,and enhance product market competitiveness.