Research On The Application Of The Intangible Cultural Heritage Yugu Ethnic Group's Marriage Customs In Cultural And Creative Desig

With the improvement of the economic level,people’s pursuit of spirituality is gradually rising while satisfying material conditions.The continuous development of the cultural and creative industries has given a wider market for cultural and creative products,which need the nourishment of excellent traditional culture.From the perspective of national development,the excellent Chinese traditional culture is the spiritual nourishment for the Chinese nation to live on and grow.Excellent Chinese traditional culture is the root of cultural confidence,and it is our duty to carry forward traditional culture in succession and promote the innovative development of excellent traditional culture.The Yegu wedding custom is classified as a national intangible cultural heritage,with unique artistic charm and distinctive ethnic characteristics,and as an excellent traditional culture,it is a good source of inspiration for non-heritage cultural and creative products or creative designs.The current dissemination methods of the Yugu wedding culture are mainly focused on documentaries and public articles.There is an urgent need for more innovative and interesting ways to pass on and spread the culture.In promoting the development of traditional Chinese culture,it is important to maintain the ethnic characteristics and preserve the cultural identity,but also to adapt to the development of the times,so there is a great need to develop and design this series of cultural and creative products.This paper summarises the problems of existing creative products based on the study and analysis of the history and culture of the Yugu wedding custom,and puts into practice a series of creative products based on the non-heritage"Yugu wedding custom".In the design practice,the innovation is to combine the characteristics of Yegu wedding customs with the design of the wedding culture,drawing illustrations of the Yegu wedding ceremony,and producing Yegu wedding style wedding culture design,wedding gifts and Yegu wedding culture products.This is a great opportunity for the audience to immerse themselves in the traditional culture and experience the spirit of it;and through the combination of fun and practicality of the creative products,the traditional Yegu wedding culture can be effectively promoted,thus promoting its heritage and development.