| Sichuan has been known as the "land of abundance" since ancient times,with peculiar and beautiful natural landscapes and profound cultural history within the province.Among the many tourist attractions in the province,Xishu celebrity memorial garden has attracted a large number of tourists with the unique landscape of Sichuan and Chongqing.Based on this,under the new pattern of tourism development,from the perspective of landscape,this paper deeply analyzes the current situation of the attraction of each garden landscape,excavates the existing problems,seeks the optimization direction of landscape attraction,and helps Chengdu build into an international tourism city with high popularity and great influence.This paper selects five representative gardens from the existing Xishu celebrity memorial gardens as the research object,uses the research methods of word frequency analysis,questionnaire survey and factor analysis to analyze the influencing factors of landscape attraction,and constructs the landscape attraction evaluation system of Xishu celebrity memorial gardens.On this basis,it carries out three levels of analysis: the influence factor analysis of attraction,the difference analysis of attraction of different tourist groups and IPA diagnosis analysis,and puts forward the countermeasures to improve the attraction of celebrity Memorial Gardens in Western Shu.The research conclusions are as follows:(1)After research,the landscape attraction evaluation system of Xishu celebrity Memorial Garden composed of 4 influencing factors and 17 evaluation indexes is obtained.Among them,the four influencing factors are: environmental perception factor,environmental condition factor,landscape accessibility factor and humanistic characteristics factor.(2)According to the landscape attraction evaluation system of Xishu celebrity memorial gardens,the comprehensive attraction of five Xishu celebrity Memorial Gardens is ranked as follows: Du Fu thatched cottage > Wuhou Temple > Wangjiang building > Guihu Lake > Sansu temple.(3)The factor analysis of attractiveness found that: environmental perception factor is very important to improve attractiveness;Environmental condition factors and landscape accessibility factors play an important role in enhancing attraction;The weight of humanistic characteristics factor is low,and the formation system is inconvenient to change,so it has a weak effect on attraction.Through the difference analysis,it is found that: in terms of gender,the attraction of gardens to women is higher than that to men;In terms of age,there is no significant difference in the attraction of gardens to tourists of all age groups;In terms of academic qualifications,the attraction of gardens to tourists decreases with the improvement of academic qualifications;In terms of career,gardens have the highest attraction to on-the-job personnel and the lowest attraction to freelancers.Through IPA diagnosis analysis,it is found that among the five gardens,the indicators in the diagnosis results of Guihu and Sansu temple are scattered,and there are many indicators in the focus quadrant,indicating that the expectations of tourists in the area are different from the actual perception,which needs to be improved.(6)Put forward five strategies to enhance the attraction of Western Shu celebrity memorial garden landscape.They are to tap the needs of tourists,optimize the attracting media,strengthen the management of the park and pay attention to the main population. |
