Research On The Application Of Visual Elements In Qiong Kiln In Cultural And Creative Products

As the birthplace of Chinese painted porcelain,Qiong kiln has its own unique skills and performance style.Its unique skills and rich performance themes are highly refined to the local cultural connotation and folk life.With the influence of social development and cultural diversity,people’s aesthetic needs are also changing greatly,so it is necessary to combine modern aesthetic and material carrier for systematic and multidimensional analysis and interpretation of visual elements in Qiong kiln,so as to meet the development requirements of Qiong kiln in the new era.In this study,the graphic and color elements of Qiong kiln were classified and studied,and the visual elements design method of Qiong kiln was explored and applied in the design of cultural and creative products.In this paper,based on in-depth research on the existing collection of Qiong kiln in Sichuan Museum,extensive collection of Qiong kiln related literature,field survey in Qionglai archaeological site park,access to relevant data of local folk customs,summarize the visual elements characteristics of Qionglai and extract.Taking Qiong kiln visual elements as the main starting point,through analyzing the characteristics of graphic and color elements of Qiong kiln ceramics,and combining regional culture,focusing on the application of Qiong kiln visual elements in cultural products,explore the material carrier and design direction suitable for Qiong kiln visual elements.In the design of traditional ceramic cultural products in the form of expression,rich qiong kiln cultural products and the way of interaction between products and consumers,for Qiong kiln cultural products design to provide theoretical research basis and practice design methods,promote Qiong kiln revitalize,improve the visibility and transmission power.