Research On Cultural And Creative Product Design Of Qiong Kiln Archaeological Park

Built in the Eastern Jin Dynasty（317-420）and lasted for about nine centuries,Qiong Kiln ranked among the famous folk kilns in ancient China as the most influential folk celadon kiln in the Sichuan and Chongqing region.With its unique historical culture,technological feature and artistic style,Qiong Kiln has showed interactions of regional characteristics,national customs and diverse cultures.The Qiong Kiln Archaeological Park,built around the Qiong Kiln site of Qionglai City,focuses on displaying Qiong Kiln culture and art.However,the development of cultural and creative industries in Qiong Kiln is relatively late.Therefore,in recent years,in order to respond to the policy of Qionglai Cultural and Tourism Bureau to vigorously develop cultural and creative industries and build a cultural brand,it is urgent to research and develop cultural and creative products in Qiong Kiln.On the basis of sorting and summarizing the history and culture of Qiong Kiln and its craft varieties,this paper systematically studies its modeling design,decorative patterns and artistic style from the aesthetic point of view.These efforts are conducive to exploring its unique cultural and artistic values and aesthetic characteristics,and laying an accurate and solid theoretical basis for the subsequent cultural and creative product design.Beside,the existing cultural and creative products of Qiong Kiln and other famous kiln sites in China are investigated in terms of design creativity and product structure,so as to provide some insights into the marketing strategy,creative thinking and foothold of the development of cultural and creative products in Qiong Kiln.Finally,on the basis of reflecting the cultural and artistic characteristics of Qiong Kiln and meeting the aesthetic and functional demands,this study proposes a set of design ideas that is able to satisfy the cultural and creative product development needs of Qiong Kiln Archaeological Park.