Development And Design Of Cultural And Creative Products Based On The Visual Elements Of Xiangxi Dong Cultur

With the continuous development and progress of social material civilization,people’s spiritual needs are also higher and higher.With the improvement of the people’s cultural awareness and feelings and the continuous optimization of the industrial structure,cultural and creative products have attracted more and more people’s attention and love.Cultural and creative products have broad prospects for development.In recent years,the protection and development of ethnic culture and regional culture has been highly concerned at home and abroad,and its design and application is also in the stage of exploration and development.As a part of China’s splendid cultural system,the Dong culture highlights its unique ethnic style in the long river of The Times.As a very important part of Dong culture in China,the study of Dong culture and the development of creative products are undoubtedly very important.About the author’s topic selection,one is based on their hobbies.Secondly,the author in access to relevant data,it found that the current domestic for dong,especially for xiangxi dong art research is very lack,the author hope that through this topic of Dong ethnic group in western culture visual elements in classify analytical at the same time,through their own visual elements of Dong ethnic group in western culture in the product of the development and design,It can provide some theoretical and practical experience for the cultural research and development of Dong ethnic group and even other ethnic cultures in the future.Thirdly,by exploring the design combining cultural creation and ethnic culture,the author hopes to provide design research and practice with high reference value for the design of localized cultural creation products in China,especially the ethnic cultural creation based on regional culture.Based on the visual elements of the Dong ethnic group in western culture,according to the definition of product and the three basic elements and the application of dong culture in the three major principles for the design of product design theory and the practice research foundation,according to the demand of the cultural and aesthetic demand,the demand of the brand,to find the best symbol,Visual elements in Dong culture are developed and designed according to the design methods and strategies such as direct application,element selection and extraction,and image graphic planarity.Finally,the extracted and reconstructed visual elements of Dong culture in West Hunan are applied to the carrier carrying Dong culture in West Hunan.The purpose of the research and practice of this subject is hope that through its theoretical research and practical operation,found the problem in the process of analysis and practice,and constantly to resolve the problem,finally let dong xiangxi culture visual elements can creative products with unique regional culture characteristics at the same time,to xiangxi dong area economic development into the power of culture,At the same time,the Dong culture will be spread to more people.First of all,in the first chapter,the author sorts out the research background and significance,research methods,domestic and foreign research status,innovation points and research framework of this topic,which provides a strong theoretical basis for the whole design.The second chapter mainly discusses the visual elements of Dong culture in western Hunan.Through the analysis and summary of the representative cultural visual elements of Dong ethnic group in western Hunan,such as architecture,clothing and brocade,it lays the groundwork for the following design practice and application.The third chapter,starting from the definition of cultural and creative products themselves,analyzes and studies the three elements of cultural and creative product design,which also provides a logical theoretical basis for the possibility and necessity of the combination of Dong culture and cultural and creative products.The fourth chapter analyzes the design principles of Dong cultural visual elements in cultural and creative products,and consciously chooses and refines Dong cultural visual elements according to the design strategies and methods.Through the planarization of image graphics,a large number of planarization graphic elements can be used for brand cultural creation.The last chapter elaborates the process of the practice part of the subject.First,it elaborates the creative thinking and preparation in the early stage,and further carries out the positioning of the brand and product for the practical work of the subject.Finally,through the design practice of the author,it provides feasible practical demonstration for the research of the subject.In order to design design works that are both modern and ethnic,practical and artistic,it provides design practice with practical reference value for researchers who explore the combination of Dong culture and culture and creativity of other ethnic cultures later.