Research On The Design Method Of Cultural And Creative Products Of Tongguan Kiln Based On Visual Dynamic Theory

So far,With the development of market economy and the growth of disposable income of Chinese,people’s demand for culture is becoming increasingly strong.The market development of traditional culture and creative industries is guided and assisted by the government and relevant departments.The traditional cultural and creative industries,mainly museums,continue to reform,and explore new ways to spread China’s traditional culture through the cultural and creative industries.Based on Arnheim’s aesthetic theory of visual power,the paper explores the design method of cultural and creative products of Tongguan Kiln under visual power through literature research,field investigation,case analysis and other ways.The main research contents of the paper are as follows: First,the paper conducts research from the three directions of visual power theory,Tongguan Kiln and cultural and creative products,summarizes the research background,significance,and research ideas and methods.Second,the theoretical basis of the paper is clarified,the concept and content of the theory related to visual power are summarized,and the law of visual power analysis is explored.Third,summarize the types and characteristics of porcelain decoration of Tang Dynasty Tongguan Kiln,and list the different forms of visual power in the porcelain decoration of Tang Dynasty Tongguan Kiln.Fourth,study the feasible design methods of cultural and creative products of Tongguan Kiln under visual power,understand the development status of cultural and creative product design derived from traditional culture,explore innovative design ideas,summarize design principles,and define design application methods.Fifthly,use the design methods obtained in the paper to carry out the application of design practice,and complete the design scheme of cultural and creative products of Tongguan Kiln.The paper summarizes the following conclusions through research: First,Tongguan Kiln needs to clarify the transformation ideas between its own artistic characteristics,historical culture,regional characteristics and modern innovation industry,vigorously promote the reform of cultural innovation industry through new channels to achieve the self transformation of Tongguan Kiln’s cultural innovation industry.Second,the design of cultural and creative products of Tongguan Kiln should be good at exploring the representative features in the art and culture of Tongguan Kiln by using the visual power theory,and extracting the decoration with strong visual path can effectively screen the most representative decorative elements of Tongguan Kiln that impress the audience,instead of blindly pursuing new and fashionable design forms.Third,analyze and summarize the consumers’ visual laws by using visual power theory and gestalt rule,be able to understand the public’s visual needs and aesthetic standards from an objective perspective.