Research On Development Strategy Of JN Energy Company

With the continuous improvement of national living standards,environmental problems derived from maintaining the speed of development at the expense of the environment have gradually become a topic of concern.While countries around the world are committed to addressing global climate change and protecting resources and the environment,the Chinese government is also actively taking measures.With the proposal of the "double carbon" strategy,China’s traditional energy began to face industrial transformation,while new energy began to enter a period of accelerated development,including the technological innovation of automotive power batteries and the rise of hydrogen energy and geothermal energy,which made the energy industry in violent fluctuations.Therefore,the strategic choice of energy enterprises will determine the future development of enterprises.The market competition of energy enterprises is becoming increasingly fierce.Formulating sustainable development strategy is the guarantee of good market competitiveness.Therefore,the research on the development strategy of new energy enterprises has important practical significance.JN energy company is a new energy enterprise with foreign investment in wind and photovoltaic energy as its main business and development of emerging energy such as geothermal energy and hydrogen energy as other businesses.In order to promote the implementation of the "double carbon" initiative in Jinan,JN energy company actively explores new investment and development models and gradually improves the new energy ecological industrial chain.Taking JN energy company as an example,this paper analyzes the current development status of JN energy company by using the theoretical knowledge of enterprise strategic management.Combined with the basic situation of the company,this paper analyzes the existing development strategy of the company,summarizes the three problems of profit model,insufficient development potential of main business and lack of high-tech talents,and analyzes the causes of the problems.Then,through the analysis of the company’s development strategic environment,specifically from the macro environment,industry environment and internal environment,and using the SWOT method for an all-round comprehensive analysis,combined with the strategic vision of JN energy company and according to the principles and objectives of strategic adjustment,this paper formulates the development strategy of four dimensions: technology research and development strategy,market expansion strategy,lean human resources strategy and resource integration strategy.In order to realize the strategic adjustment plan,this paper puts forward four safeguard measures:management system,information service,capital planning and corporate culture.Through the research of this paper,it can promote the sustainable development of JN energy company and provide reference for the strategic implementation of similar new energy enterprises.