Study On The Strategic Development Of New Energy Automobile In FAW Car Company

The automobile industry is one of the leading industries supporting and stimulating the sustained and rapid economic growth of our country,and the development degree of the automobile industry also embodies the competitiveness of the country in the World industrial field.The traditional automobile has occupied the core position of the traditional transportation by the rapid development,and the global annual sales of tens of millions of vehicles also embody its important position in the world industrial pattern.The automobile,which is powered by the traditional energy of oil and diesel,not only aggravates the resource crisis,but also brings great threat and harm to the natural environment.Warming the Earth,the greenhouse effect is increasing,on the one hand we enjoy the convenience and efficiency of the car,on the other hand,we have to bear the energy problems and environmental crisis caused by automobiles.With the increasing popularity of automobiles and the rapid development of automobile industry,these problems have become more and more prominent,which seriously restricts the healthy development of China's industrial economy.Successful transformation of energy-saving and environmental-friendly new energy vehicles has become a problem that must be solved in the future development of automobile industry.Gasoline prices continue to rise,the traditional car fuel costs are also increasing,some new energy vehicles are extremely inexpensive to use,there is a huge cost advantage.So many consumers,in order to reduce the cost of use,have to abandon the purchase of oil as a traditional vehicle to buy new energy vehicles,the major car manufacturers also saw the new energy vehicles,the huge potential market,and constantly increase the development and promotion of new energy vehicles.Governments have also launched a series of policies to buy and develop new energy vehicles.In such an environment,new energy vehicles ushered in unprecedented opportunities for development.2017 New energy vehicle production and sales volume of 794,000 and 777,000 respectively,year-on-year growth of 53.8% and 53.3%,accounting for the overall car market sales of 2.7%.Among them,the new energy passenger car accounted for the whole new energy vehicle market ratio of 74.52%.Based on the theory of strategic management,using pest analysis,literature analysis,empirical analysis and SWOT analysis,and other theoretical research methods,through the analysis of new energy vehicle market,FAW car New Energy Vehicle development external environment and internal environment analysis,Make a certain new energy vehicle development strategy for FAW car,realize the reasonable planning and development of FAW car new energy vehicle in the early stage of China market,so that the company occupies a certain share in the new Energy automobile field,maintains the competitiveness and creativity,increases the economic benefit of the enterprise while guaranteeing the social and environmental benefits,Promote sustainable development of enterprises.New Energy automobile industry has added new industrial links,such as battery,motor,new electric control system and so on.Enterprises to build their own industrial chain,a comprehensive comb the development of various sectors,in the enterprise to achieve new technology development and reform,in line with the implementation of the new Energy vehicle development Strategy,FAW car New Energy vehicle development will be FAW sedan,FAW Group and even China's own enterprise career wings,Truly realize the new energy vehicle independent brand of Take-off...