Reaserach On The Design Of Red Culture Creative Products In Jianchuan Museum Settlement

Red culture is distinguished from other cultures and is an important spiritual resource for China’s socialist modernization construction,with rich revolutionary and historical nature.As a carrier of culture,cultural and creative products have aesthetic,functional and connotation,and their product characteristics can not only meet the spiritual needs of the people,but also play a certain role in the dissemination of cultural education and the development of special industries.The Jianchuan Museum is rich in social and historical resources and has a large number of collections,but mainly historical relics,and the existing red souvenirs have little connection with the public.Therefore,the main purpose of this research is to develop educational interactive products with distinctive regional style and meet the needs of the public,relying on the advantages of the Jianchuan Museum.In the research of this project,firstly,a large number of reference documents were consulted,and a lot of research and collection were conducted on the current situation of cultural creative design at home and abroad;secondly,field research and investigation were conducted on the Jianchuan Museum to find out the design problems and needs of the existing cultural and creative products of this museum;after exploring the classic examples at home and abroad,the experience and theoretical knowledge of this program creation were drawn.Starting from the red data collection and field investigation of the Jianchuan Museum,the design objectives,design principles and development contents of this program design were determined;finally,the design principles in this topic were combined with the user needs of this museum to carry out the program design of the cultural and creative products.Ultimately,the Jianchuan Museum’s cultural and creative products should be developed in line with the local culture of Sichuan and combined with classic examples of the war.Considering from the consumer level,the characteristic red culture brand is formed and a series of products are developed and designed to meet the needs of consumers.The authors also hope that this design can influence future research on red cultural and creative design at a certain level.