Research On The Application Of Guizhou Sandu Shuishu In Cultural And Creative Desig

Shui ethnic group is a branch of the Chinese nation,and its ethnic group culture is colorful.Their water books,as ideographic characters,were created and compiled by the ancestors of the Shui ethnic group in the history of the Shui ethnic group.They are the crystallization of the wisdom of the Shui ethnic group Civilization.Shui Shu carries rich cultural connotation of Shui ethnic group,and is usually used by Mr.Shui Shu for fortune telling.However,the current situation of water Book inheritance is difficult,facing the situation of survival and extinction.This study takes the Shui script as the research object,extracts the characters with beautiful meanings and aesthetic value from the handwritten Shui classics for unified aesthetic design,and combines the elements of clothing,architecture,festivals and other elements with national characteristics in Shui customs,aiming at the online young consumer groups and the offline middle-aged and elderly tourism consumer groups as the design audience,According to their aesthetic tendency and consumption demand,the elements are treated visually and artistically.At the same time,the primitive and simple ethnic group style design of Shui ethnic group is applied in cultural creation.First of all,the origin and development of water books are investigated,and the literature on the research and development of water books at home and abroad is sorted out.Secondly,I made a field visit to Sandu Shui Autonomous County,Guizhou Province,to understand the general situation of the real inheritance of Shui books,to think about the practical application of Shui books in the cultural and creative field,according to the research results of Shui books’ cultural and creative consumption market,and through the summarized research and analysis of Shui books’ cultural elements,I clarified the design methods of Shui books,and finally made the cultural and creative design practical.Based on the perspective of the application of cultural and creative design,this paper takes cultural and creative products as the media to carry out exploratory research on the inheritance mode of Shui book culture,strive to improve the public’s attention to Shui book culture,and finally achieve the research purpose of promoting the inheritance of Shui book culture.