Research On The Application Of Suzhou Water Villa Geclothing Elements In The Design Of Cultural And Creative Products

As the first batch of national intangible cultural heritage(hereinafter referred to as"intangible cultural heritage"),Suzhou water village clothing has rich cultural resources and artistic value.With the development of modern civilization,production and lifestyles have undergone tremendous changes.The functional value of Suzhou water village clothing has gradually faded out of human vision,and cultural cognition faults have appeared.Protection and inheritance are also facing huge challenges.In recent years,the state has vigorously supported the development of cultural and creative industries.The integration of intangible cultural heritage culture and cultural and creative products of Suzhou Water Village has provided new inspiration for the development and design of cultural and creative products,and at the same time has inspired new vitality of Suzhou Water Village.The paper firstly sorts out the concepts of Suzhou water town clothing and cultural creative products,and summarizes the artistic characteristics of Suzhou water town clothing shapes,colors,patterns and other elements,providing core support for the design of Suzhou water town clothing cultural and creative products.Secondly,by studying the market status of Suzhou water town clothing elements in the design of cultural and creative products and the characteristics of cultural and creative consumer groups,it analyzes the problems existing in Suzhou water town clothing and cultural creativity,and finds opportunities for the application of Suzhou water town clothing elements in cultural and creative product design.Thirdly,it discusses the integration ideas of Suzhou water village clothing elements in the design of cultural and creative products.Formulate the principle of the integration of the two,innovate the strategy of the integration of the two from the four paths of visual style,cross-border co-branding,carrier empowerment,and multi-distribution,explain the element extraction method of the two integration,and discuss the value of the two integration.Finally,based on systematic theoretical research,the design practice of Suzhou water village clothing cultural and creative products is carried out.With the construction of "Xiao Su Niang" IP as the core,a series of cultural and creative products are designed.The paper hopes to summarize the methods and ideas for the application of Suzhou water town clothing elements in the design of cultural and creative products,and on the basis of inheriting the Suzhou water town clothing culture,to promote the development of its cultural and creative products.