Research On The Design Of Cultural And Creative Products Based On The Classification Of "design Elements"

Cultural and creative industries play an increasingly important role in national economic development,and have gradually become a new industry to promote national and regional economic development.As a local brand in Guizhou,"Qian Si Yuan" has an important practical significance to transmit the cultural connotation of Guizhou traditional culture by means of souvenirs,which breaks through the category of traditional local products and tourist souvenirs.Firstly,this paper deeply excavates the Miao embroidery culture in Guizhou Province,comprehensively discusses its historical development,customs,social background and symbolic implication,and combining with the design methods and theories of cultural and creative products at home and abroad,defines the technical method path,constructs the framework of the paper.Through the deconstruction of cultural elements and product elements,this paper constructs "design elements",defines the classification of embroidery,condenses the three-dimensional elements of material layer,behavior layer and spiritual layer,and determines the types of extracting elements in embroidery culture as well as the constituent elements of souvenirs.On the basis of element classification,definite the representative sample of Miao embroidery culture in Guizhou,using eye movement technology to quantify people 's perceptual knowledge of Miao embroidery cultural characteristics,Combined with eye movement data and subjective evaluation,the object of cultural sample extraction is obtained,and the visual symbols which can attract public attention and have certain cultural characteristics are extracted from the shape,color and implication,and the design element atlas with the cultural characteristics is condensed.Based on the design element atlas,Based on the kano model,this paper classifies the user needs of souvenirs product design,analyzes the relationship between the attribute types of souvenirs demand and satisfaction degree by means of questionnaires,and analyzes the sensitivity of demand quality according to Better-Worse coefficient,arranges the priority of demand quality,so as to determine the user needs of souvenirs more accurately.Faced with the needs of Cultural creative products,"Qiansiyuan" brand culture and Miao embroidery culture inheritance,under the guidance of shape grammar theory,the design elements reconstruction,deformation and adaptive design are reconstructed and expressed,new design elements are constructed,and the design scheme is determined by combining the designer's subjective aesthetics and design rules.Finally,taking "Qiansiyuan" souvenirs as an example,this paper selects the umbrella,mobile phone shell,pillow and other objects which are easy to carry and have certain practicability,and develops a set of cultural creative products,which increases the aesthetic value,intrinsic value and cultural value of the creative products,and provides reference for the inheritance,protection of national culture and innovative design of cultural creative products.