Research On Intensive Growth Strategies Of W New Energy Automobile Company

Since entering the new century,research and development of new energy vehicles can help solve the problems such as resource crisis and environmental pollution caused by the development of automobile industry in China,it is also an important way for china to be a strong country in auto.The development plan of energy saving and new-energy automobile industry(2012-2020)puts forward the detailed planning of the production,supporting facilities construction and technical level for China’s new energy automobile industry.In 2015,the production and sales of new energy vehicles in China reached 379 thousand and 331 thousand respectively,which has become the most promising market in the world.Although China’s new energy automobile production and sales increased year by year,but China’s development of new energy automobile industry is still in the initial stage,such as the core technology is still not mature,the private car market is depressed and the policy subsidy is gradually reduced,become the bottleneck restricting the development of new energy automobile industry in our country.In the development of the international automobile industry,Japan,the United States and Germany are the great powers of the traditional automobile industry,and also the major countries in the development and production of new energy vehicles,after decades of research and developmen,they already have ripe market conditions.In contrast,China’s new energy automobile industry started late,but it has developed rapidly in terms of technology,at the same time,the market development of unit purchase and public service has been effective,but the market promotion of private car market is relatively slow.W Green Car Company(W company)is a major high-tech enterprise in the developmen,production,sales and service of new energy automobile power assembly in China,it has made many major breakthroughs in the field of new energy vehicles power assembly,some technologies already have the world’s leading edge,since its establishment,the enterprise has developed rapidly and contributed to the promotion of new energy automobile industry.But in the aspects such as product development,mar-ket development and so on,some problems restricted the further development of the enterprise,it is necessary to formulate and implement effective enterprise development strategy in time.This paper reviews the theoretical and practical research on the development of new energy vehicles.The development of new energy automobile industry in the United States,Japan and Germany is further analyzed,at the same time,the development history of China’s new energy automobile industry and its successful experience are also analyzed.On the basis of this study,the total competition of the new energy automobile power assembly industry is analyzed using porter’s five forces model,and PEST analysis is used to analyze the business environment.On the basis of the above analysis,the author puts forward the targeted intensive growth strategies and its safeguards,and hopes to help the enterprise to realize sustainable operation and development.